Esra Bilgic had revealed to Images that she was going to be working with some Pakistani brands.
At the time of the interview there were three brands in line - but we have a feeling we'll be seeing more of her - and one brand has revealed the news.
Pakistan's Q Mobile broke the news that Bilgic is their next brand ambassador. And while Ertugrul and Halime Sultan fans rejoiced (can you blame them?), there were those who had some concerns.
Yasir Hussain has previously raised his voice over PTV airing Dirilis Ertugrul and now he is speaking out about this new reveal. Taking to Instagram he shared the news and wondered why Bilgic has been made a brand ambassador for a Pakistani brand.
Hussain asks, "Don't you think a Pakistani brand should have a Pakistani ambassador? Not Indian or Turkish?"
He goes on to question, "Is Mahira, Saba, Sonya, Minal, Aiman, Amar, Zara, Haniya, Sana, Yumna, Armeena, Sara, Hira... anyone not worthy enough to be a brand ambassador for a Pakistani brand?"
Not commenting further he ends his note saying, "Support Pakistani actors. Pakistan Zindabad," although he did manage to explain why wife Iqra Aziz's name wasn't in the list, saying, "I didn't take Iqra's name because she is already a mobile brand ambassador."
Like every time before, Hussain's comments became the conversation on Twitter. This time the reception was mixed as there were some who agreed with him.
But overall there were many calling him out, exhausted by the claim of supporting Pakistani artists when according to them, Pakistani content is not improving for the better.