T-Series has removed Atif Aslam's version of the song Kinna Sona from YouTube after the hashtag #TakeDownAtifAslamSong started trending on Twitter in India.
The track was a part of 2019's action drama Marjaavaan starring Tara Sutaria and Sidharth Malhotra.
The music label has since then issued an apology for not complying with the All Indian Cine Workers Association (AICWA) which has banned artists from Pakistan from working across the border.
In the statement released, they acknowledged the move as a mistake on their part.
"It has been brought to our notice that the said song has been sung by Atif Aslam and this song was put up on the YouTube channel of T-Series by one of our employees from the promotion team. He was unaware of his action and erred while putting up the song," they shared.
They also ensured the audience that they will not be releasing or promoting any artists from Pakistan in the near future.
"We condemn our mistake and apologise for the same. We assure you that henceforth we will neither release, nor promote the song on any platform of T-Series. Meanwhile, we are removing the said song from our YouTube channel. We also assure you that henceforth we will not be releasing or promoting work by any Pakistani artists.”