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Pakistan's fashion industry is stepping up to fight Covid-19

Pakistan's fashion industry is stepping up to fight Covid-19

After Asim Jofa, Lulusar, Maheen Khan and Deepek Perwani are shifting gears to produce medical protective clothing.
Updated 06 Apr, 2020

With the numbers of affected people due the coronavirus pandemic shooting up at an alarming rate, many designers in the industry are reaching out to play their part in offering support.

One such entity is high-street brand Lulusar. The team revealed via Instagram that they have revamped their factory to produce protective gear for those fighting the infectious disease at the frontline.

Sold at zero profit, the suit is free-size, washable and reusable.

A photo posted by Instagram (@instagram) on

Previously, designer Maheen Khan had also announced a similar initiative on Twitter where she said she was ready to contribute her workforce to make masks.

There seems to be some development on that front, with Deepek Perwani also lending a helping hand:

Taking initiative at utmost urgency was however, Asim Jofa who started testing out prototypes for medical protective gear consisting of both suits and masks, going into production in 48 hours and has shared that they will be handing them out absolutely free of cost!

It's heartwarming to see the industry unite like this in trying times. Good job, fashion fraternity!

Comments

Hussein Apr 02, 2020 03:23pm
By the time they are ready to mass produce these, the crisis will be over
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M. Saeed Apr 02, 2020 03:34pm
Instead of high priced designer's safety suits, they must design something cheap and practical. Coronavirus does not differentiate ordinary from the designer's safety gears.
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Thomas Apr 02, 2020 04:06pm
Fabulous guys.
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salman Apr 02, 2020 04:11pm
Ammi jan kehti hain koi dhanda chota nahi hota. Aur dhanday se bara koi dharam nahi hota!
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Babar Hussain Apr 02, 2020 04:27pm
Excellent !!!!
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Shahid Apr 02, 2020 10:55pm
They have taken the lead, bravo.
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Bunny response Apr 02, 2020 11:12pm
@M. Saeed "affordable"---not "cheap"
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Nk Apr 02, 2020 11:43pm
The first question are they sterilized? Second, bulky suits won't work. Third they should be disposable.
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N abidai Apr 03, 2020 12:15am
Pak fashions industry is a billions dollars industry,they needs go put up funds to help the poor and daily wagers with rations ,pherphas creates jobs for them ,after the covid virus is control. Pathetic ,trying to still make money by trying to sell their corona fashions ! This is the time to think about humanity !
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QiXi Apr 03, 2020 01:03am
pointless
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QiXi Apr 03, 2020 01:03am
add sunglasses
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honda Apr 03, 2020 01:51am
at least they are willing to help.
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shehzad Apr 03, 2020 05:42am
Its is a good effort, contingent upon reasonable price.
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A Shah Apr 03, 2020 09:14am
I once bought 2 cotton shirts when in NY, both lost buttons and loose threads after 1 wash, both made in PK! Lets hope here, with all good intentions, they do proper tests. Is the material safe, is it breathable so medics dont suffer in sweatboxes, is it easy to move in, flexible. Most importantly, how much is a rewash and disinfection going to cost??
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MG Apr 03, 2020 10:09am
Think this industry contribute money rather than anything would be good
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sameer Apr 08, 2020 06:08pm
@M. Saeed get a life they are doing it for free.. stop your negativity .. you need to be quarantined forever
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