In today's bizarre news, Khalil Ur Rehman Qamar decided to go on national television and curse and swear at a woman.
While it is surprising us why he has become the leading voice for misogy- sorry, meninists, this time we were really wondering how he got away with using abusive language during a live show.
And how he continues to get away with this behaviour and still make it in the industry that should really be watchful of who is representing it. Where's Pemra when you need them?
Mahira Khan is one of the very rare celebrities to have spoken out against the writer. The actor, who's previously worked with Qamar in Sadqay Tumhare took to Twitter to express her shock over his behaviour.
"I am shocked at what I have just heard and seen!" wrote Mahira. "Sick to the core. This same man who abused a woman on TV is revered and given project after project because of what?"
She added, "We are as much to blame if not more for perpetuating this thinking!"
Her Sadqay co-star, Adnan Malik also spoke out:
Just by the way, Khalil ur Rehman has signed on with 7th Sky Entertainment of Geo Entertainment to write four drama serials and a feature film, so much more sexist content coming our way.
Mahira was followed by more celebs, who also, have finally had enough of the writer's rants. Filmmaker Nabeel Qureshi was extremely infuriated by everything that unfolded on the show:
Shehzad Roy was another to express his thoughts and also attempt to explain Mera jism, meri marzi, a concept many have been trying to explain for the past two years but no one wants to understand.
Roy shared, "Don't understand the problem so many are having with #MeraJismMeriMarzi - Mera jism meri marzi nahi toh kis ki marzi ho gi? 'My body is mine' is a critical component of the Life Skills Based Education classes we teach to help children protect themselves from abuse & harassment."
Sarmad Khoosat made a comment about the very industry that led to a voice like Khalil Ur Rehman's to be highlighted as such. According to him, the writer's words, "reflect what lies beneath the shoddy structure of our so called industry."
"That includes our consumers too, the viewers (the reviewers too)," said Khoosat. "We are to be blamed, all of us! And what needs to be done to rectify or re-mould this will have to be beyond and much more than just us typing away our anger on our keyboards."
Sanam Saeed had a similar view, talking about what really is scary about this behaviour and toxic words.
According to Saeed, "What's scarier than Khalil ur Rehman's temper, insecurities and mysogonistic attitude, is us who continue to encourage and engage him."
Osman Khalid Butt had a rather grim approach to the matter, reminding us all that this backlash will be short lived while questioning if accountability will ever be placed on anyone.
Said OKB, "We've already moved on from PISA, from Zindagi Tamasha. No one has truly been held accountable in both cases. In fact, next year we'll probably see 90 percent of the industry at that award show."
Mawra Hocane shared that "anyone who works with him is equally responsible for his behaviour":
Bilal Ashraf has also made the call to out the writer from all platforms.
This is a developing story.