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Updated 07 Jan, 2020

If you thought your Monday was chaotic...

Lahore University of Management Sciences, commonly abbreviated as LUMS, has chosen to rebrand as Lums University as part of a recent overhaul and notified staff and students via email this morning.

The move is an acknowledgement of the diversity of disciplines on campus and a move towards more inclusivity, which is great — but also falls victim to the RAS: redundant acronym syndrome, in which one or more words from an acronym are repeated in conjunction with the abbreviated form.

Faculty, students and alumni have become resigned to the fact.

It’s just not the same

Same same, but no different?

But it’s not unique and may be easier to explain

This energy could’ve gone somewhere else

Also, how is it pronounced now?

Yes?

Oh, LUMSU. Always trending for the wrong reasons on social media.

Comments

Awamun Naas Jan 06, 2020 04:18pm
If they are now treating Lums as a word then Lums University should be abbreviated to LU, not LUMSU!! Ideally they should have just dropped the Management Sciences and changed it to 'Lahore University'. It makes sense if the idea is that they offer a lot more than just management courses.
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Ayaz Salahuddin Jan 06, 2020 04:30pm
Yeh Lamsu Lamsu kiya hai? Yeh Lamsu Lamsu....
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jaredlee Jan 06, 2020 05:02pm
What is this useless news item? I don't care if LUMS becomes LUMSU.
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Thomas Hardy Jan 06, 2020 06:27pm
MCB has done it from Muslim Commercial Bank to MCB, probably to avoid negativity with 'Muslim' in international transactions. Image issues are understandable...
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IDK Jan 06, 2020 07:20pm
So, Lahore University of Management Sciences University? Yeah, that makes complete sense. Plus, Lums sounds respectable. Lumsu sounds like the nickname of a five-year-old kid.
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Ali Jan 06, 2020 08:17pm
What is the logic to have 2 times university in the name???
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Hassan Jan 07, 2020 04:09pm
LUMS is an iconic name, please don't change it.
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MA Jan 07, 2020 04:57pm
From the prospective of university management, it makes sense. They want to get rid of assumption that the university just teaches management and sciences subjects, but more, so LUMS University makes sense in that prospective.
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