Images

Bruce Lee's daughter sues Chinese fast food chain for using late kungfu master's image

Bruce Lee's daughter sues Chinese fast food chain for using late kungfu master's image

Real Kungfu said it was “puzzled” by the lawsuit as it had used that logo for the last 15 years.
28 Dec, 2019

A firm run by the daughter of Bruce Lee has sued a Chinese fast food for using the late kungfu star’s image in its logo without permission and is seeking over 210 million yuan ($30 million) in compensation, Chinese media outlet The Paper reported.

California-based Bruce Lee Enterprises, whose head is Shannon Lee, filed the case against the Real Kungfu chain in a Shanghai court on Wednesday, requesting that the food firm stop using the image and pay an additional 88,000 yuan to cover legal expenses.

It also asked that the Guangzhou-based chain to issue clarifications for 90 days to say that it has nothing to do with Bruce Lee. Real Kungfu, which sells rice bowls with Chinese dishes, was founded in 1990 and has outlets in over 57 Chinese cities.

Its logo is of a man dressed in a yellow long-sleeved top whose looks and stance are similar to Bruce Lee and his famed ‘ready to strike’ pose.

Real Kungfu on its Weibo account on Thursday said it was “puzzled” by the lawsuit as it had used that logo for the last 15 years. It said that while there had been some issues in the past, its use of the logo was approved by national authorities.

The filing of the case comes as China has pledged to improve protection for intellectual property rights and apply stiffer penalties, one of the key topics in Beijing’s trade dispute with the United States.

Comments

1000 Characters
Khalil Dec 28, 2019 03:12pm
He was a Chinese national, surely the rights belong to China as well as Shannon!?
Recommend
Dr. Doctor Dec 29, 2019 08:40am
She has every right to sue them and damages should be awarded retroactively if it is proven that the image actually depicts Bruce Lee. Obviously she sued now since now the laws permit her to do so. If the law doesn't work retroactively, she can still collect huge sums or collect royalties for all future use of the image. In any case, she appears to be the winner in this battle.
Recommend