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Kate Middleton wore earrings from Pakistani brand Zeen and they sold out in minutes

Kate Middleton wore earrings from Pakistani brand Zeen and they sold out in minutes

The ceramic drop earrings are no longer available on the site, but will be restocked soon.
Updated 04 Oct, 2019

The Duchess of Cambridge Kate Middleton attended an event hosted by Prince Karim Aga Khan at the Aga Khan Centre in London on Tuesday, where she wore a deep green dress styled with matching ceramic drop earrings by our very own Pakistani clothing and accessories brand, Zeen.

Images spoke to Zeen, a brand started five years ago and managed by Cambridge, about how it happened.

"We were honoured and incredibly humbled to learn that the Duchess of Cambridge chose Zeen earrings to stylise her look at the event, in advance of her visit to Pakistan," said Rabia, a spokesperson for Zeen.

"It is a joy to see this being appreciated by the Duchess' choice."
"It is a joy to see this being appreciated by the Duchess' choice."

"Our focus is on providing high quality products and true value to our customers and it is a joy to see this being appreciated by the Duchess' choice of our accessories."

This isn't the first time the Duchess has opted for an affordable, international label (the Zeen earrings cost just $8!); Middleton regularly shops on the high-street, which usually means products sell out within minutes. It's been called the Kate Effect — and the same happened for the Zeen earrings. They're no longer available on the site, but we've been told they'll be restocked soon.

The earrings claim to be allergy free
The earrings claim to be allergy free

"[Kate] represents and always opts to wear affordable and stylish apparel or accessories that are within everyone’s reach, so we're assuming our accessories suited her style, she liked our affordable price points and at the same time [it] represents something from Pakistan."

Was the brand contacted for a special order or collaboration? Rabia says no; the earrings were likely chosen by the Duchess' stylist. "But it’s nice to know that our website is reaching an international audience."

The earrings are no longer available on the site, but will be restocked soon.
The earrings are no longer available on the site, but will be restocked soon.

Zeen is run by directors Sadaf Saya and Aisha Naviwala (who are also sisters). "Being a brand run by women, it's a good feeling to know we connect with resilient women around the world," said Rabia.

"Zeen, as a brand, has always stood for women of substance."

Comments

N abidai Oct 03, 2019 01:12pm
Great , for pak designer!
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Mazhar Mawjee Oct 03, 2019 01:48pm
Kate Middleton wore earrings from Pakistani brand Zeen and they sold out in minutes What stupidity is this?
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M. Saeed Oct 03, 2019 03:16pm
Once in a while!
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asheikh Oct 03, 2019 04:30pm
Doesn't matter how small - the news puts Pakistan in a positive light. Makes me HAPPY!!!
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Aurangzeb Ghauri Oct 03, 2019 07:45pm
They are beautiful - Great design of simplicity and elegance. Craftsmanship of our people is of high standards. Once our products are managed by good quality control and modern marketing regimes they can compete with any brand anywhere in the world.
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Waqas Alam Oct 03, 2019 08:26pm
Good job zeen !
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Syed A. Mateen Oct 03, 2019 10:18pm
It's very kind that The Duchess of Cambridge Kate Middleton wore Pakistani Zeen brand earrings. Hope this particular brand will not be made more expensive than its present sale price.
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Farruk Oct 03, 2019 10:56pm
That is copied from french La Feroche design
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don king Oct 03, 2019 11:44pm
Good
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Jayant Manohar Oct 04, 2019 01:26am
so it has come to this now? we take pride in Britisher wearing something that was made by us? This is really sad. It does not matter who designed it. After all they ruled us for 200 years and we have this mentality??? Wow!!
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Zak Oct 04, 2019 05:22am
@Mazhar Mawjee The Kate effect
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Zak Oct 04, 2019 05:23am
@Mazhar Mawjee It's been called the Kate Effect — and the same happened for the Zeen earrings. They're no longer available on the site,
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gullu Badsha Oct 04, 2019 06:38am
@Mazhar Mawjee, what is stupid about it ?
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sixes Oct 04, 2019 07:35am
Great! This pair of earring suits her with a matching dress and shoes.
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Mark Oct 04, 2019 08:14am
Nice design!
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Queen Oct 04, 2019 08:16am
@Mazhar Mawjee you don't know how consumer market works....
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kpsajjadkhan Oct 04, 2019 01:32pm
beuteful
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Chris Roberts Oct 04, 2019 02:03pm
@Jayant Manohar This is very positive and should be acknowledged as such. The people at Zeen were delighted that a very prominent person such as Kate selected their brand of earrings, which cost only $8, as one would have expected the Duchess to opt for very expensive designer jewellery. This will give Zeen a huge boost.
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Shamoon Ahmad Oct 04, 2019 10:45pm
@Mazhar Mawjee Be sensitive to personal choices of others. Try to refrain calling others stupid. It is agaunst civilised behavour.
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Shazam Oct 07, 2019 02:16pm
Nice. Didn't know the moderator only allows the selected comments . He or she is a bit allergic to criticism.
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