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I respect Samina Peerzada but cannot endorse Fair & Lovely, says Nadia Jamil
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I respect Samina Peerzada but cannot endorse Fair & Lovely, says Nadia Jamil

Jamil distanced herself from Peerzada's talk show for being sponsored by the "heinously racist brand" Fair & Lovely
Images Staff
Updated 21 Jun, 2019

Nadia Jamil wants nothing to do with Fair & Lovely.

The actor recently recorded an interview on Samina Peerzada's show Rewind with Samina Peerzada and it was only after recording that she was made aware of the show being sponsored by Fair & Lovely.

She took to Facebook to make her stance on the brand very clear.

Nadia Jamil took to Facebook to distance herself from Fair & Lovely
Nadia Jamil took to Facebook to distance herself from Fair & Lovely

She wrote "I want to publicly distance myself form the heinously racist and demoralising brand Fair and Lovely. I had no idea they sponsor the interview I have recorded. Till right now."

She went on to call out the colourism perpetuated by the brand, letting her followers know that she is not and will never be complicit in the matter.

She continued "I cannot and do not endorse the need for ANY woman to lighten her skin to look more attractive. A woman’s dark skin is her beauty. She should wear it with extreme pride and love! Yes, us women come in different colours, shapes, sizes and personas. Deal with it world. Respect them all please. Stop telling us and making money off brainwashing the planet as to what our standard for beauty needs to be. We are all beautiful. Racism should not be endorsed. Body shaming should not be endorsed."

Jamil did make sure to point out that there is no disrespect from her towards Samina Peerzada who she "love[s] alot."

In the past, Jamil has also raised her voice for issues like sexual abuse, child labour and child trafficking.

Comments

Dharmaraj Jun 21, 2019 01:21pm
Respect for taking a public stance. However, a cosmetics brand is an easy target. Society is a much more difficult beast.
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Sajid Jun 21, 2019 01:33pm
People in India, Pakistan and Bangladesh should launch a protest against the brand name, why only fair is lovely, dusky skin has its own charm. Both India and Pakistan are teeming with diversity and the average skin tone is wheatish, Fair and lovely don't pepper our prejudices! Nadia Jamil, you are an inspiration!
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Anti-Corruption_Pakistani Jun 21, 2019 01:48pm
There is no match for 'natural beauty' and we should all be grateful and appreciate what we have inherited without any interference.
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syed akif Jun 21, 2019 02:02pm
Strongly endorse Ms. Nadia's brave stand; in a world dominated by MNCs and other marketing Goliaths making money off "aesthetic preferences" (as my teacher referred to the penchant for white skin and other fashion things), it is always courageous for the lone warrior to take up David's role. Thank you Dawn for highlighting the courage
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M. Saeed Jun 21, 2019 02:04pm
Nadia Jamil should also stop using all kinds of make-up because they all try to conceal the real skin color and texture.
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Imran Khan Jun 21, 2019 02:22pm
This is a tenuous argument. The society like fairer skin tone that's why the companies are providing them with such fairness products which is not good. Everyone should feel easy in their own skin and the society should better grow up. But then what about perilous and fatal plastic surgeries, breasts implants buttocks implants and removing ribs? isn't it a worse shape of caving before "what others think". wearing makeup is also dissatisfaction with one own exterior and covering it cowardly act.
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Ali Jun 21, 2019 02:26pm
How is that a race issue?
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Comments Jun 21, 2019 02:31pm
Authorities of Fair & Lovely can take exception to this news item.
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johnpauljones Jun 21, 2019 02:39pm
Is tanning and sun bathing a racist activity as well.. Just wondering
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Waheed Jun 21, 2019 02:55pm
This is commendable, more power to her.
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Laila Jun 21, 2019 02:55pm
This is part of the problem. That our leading artists fail to take a stance. Samina could have oped for another sponsor. If you stop working for/with, promoting such companies, its a start. There should be a boycott movement. I hate their adverts and people really believe a cream can change their pigment. It can't.
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Iram Jun 21, 2019 02:56pm
I really admired Nadia's thought, coz I also hate when different brands psychologically hitting customers to buy their brands by putting women/girls in complex about their hair, color etc. I too waste my money to straighten my hair, now I regretting of wasting my money and time and even made worse my hair using harsh chemicals. the way these brands marketing their products should be checked.
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Laila Jun 21, 2019 02:58pm
@M. Saeed I don't think you understand makeup. Makeup is closer to your own skin tone. Maybe go check out some make up tutorial videos. Also stop policing women. We don't police you guys, do we? Most women like to look pretty. No harm.
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F Jun 21, 2019 03:00pm
Totally agree
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Laila Jun 21, 2019 03:03pm
@Dharmaraj Perhaps. But through public figures taking a stand and saying no to such advertisements and sponsorships, refusing to work for or with them, the wider society will also be effected. People look up to them. But yes, there needs to be more education both at home and outside about this issue. People need to accept their natural beautiful skin. And others be their parents or potentiale suites need to stop asking for "saaf rang ki" brides. The ignorance is astounding. Ladies, no matter what you do, or what somebody says, you can not change your skin colour. Never.
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Junaid Khan Jun 21, 2019 03:39pm
tampering with creator's creations is not a good deal
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Naveed Ahmed Jun 21, 2019 04:03pm
Agree: a woman's dark skin is her beauty. A person's natural looks are also his/her beauty. Please stop using any kind of makeup at all. Why use artificial lipstick on natural lips? Is it so that people want to make others believe that they are beautiful, but actually they don't consider themselves so ?
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Vijay, Salem Jun 21, 2019 04:24pm
Love and respect to you.
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hanifsmile Jun 21, 2019 08:23pm
whatever she said, looks good on paper, reality is very different. Accept the reality
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Truth Serum Jun 21, 2019 09:03pm
What about racist demoralising skin tanning creams and bronzers in west for white woman, double eyelid surgery in Asean eyes countries? How is that cool and beauty hack but this racist? Double standards much?
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Najam Jun 21, 2019 09:08pm
my conscience speaks through Nadia. Bravo. I saw the same few weeks back and I was quite disappointed.
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Nomi Jun 21, 2019 09:23pm
It is a natural desire of women to look good
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Jamal Jun 22, 2019 08:59am
I have the same views and wonder where the feminists are hiding and not protesting against this absurd brand. It is just pathetic the way they portray women as if only the color of their skin matters and nothing else...
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Abdul Hameed Jun 25, 2019 06:08pm
Not only fairs are lovely, in fact every one with a good heart is lovely.
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Sunny Jun 25, 2019 10:24pm
wao .. Nadia , you are an inspiration! hope to get a chance to see and talk to you in life.
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