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Updated 04 May, 2019

Unilever Pakistan has released a statement today addressing the controversy over an alleged sexual harasser's nomination in Lux Style Awards 2019. Unilever Pakistan sponsors the annual fashion and entertainment award show.

Seven nominees of this year's LSAs have rejected their nominations, with former awardee Jami Mahmood tossing out one of his statuettes onto the street in protest.

Also read: A timeline of every celebrity reaction to the LSA nomination controversy

Addressing the controversy, the statement reads, "Respect, dignity and fair treatment are core principles at Unilever Pakistan. We expect all our employees, partners, customers and associates to adhere to the principles. Any allegation of misconduct on anyone associated with Unilever Pakistan or our brands, is taken very seriously."

The statement further says, "The nominations for the Lux Style Awards are decided by an independent and transparent Jury of industry peers and critics. The members of the Jury for 2019 were chosen by an independent Board of Governors. Neither the Lux Style Awards nor Unilever Pakistan has ever intruded in the Jury's independence, and we continue to respect their decisions."

It ends with, "We are aware of the case involving Mr Ali Zafar and Ms Meesha Shafi. The matter is presently sub judice and it would not be appropriate to comment on it."

Earlier in April, the LSA film jury released an independent statement that stated: "The LSA film jury joins the Lux brand and Unilever Pakistan in condemning all acts of intolerance, discrimination or harassment. However, it is also important to emphasise that the decisions of the film jury were based on an assessment of the merits of the cinematic work. We do not consider any other extraneous issues related to the personal characters or actions of people associated with that work."

Comments

M. Saeed May 04, 2019 02:09pm
Instead of industry peers and critics. awards should be decided by a transparent and honest balloting of public votes.
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Irfan Farooqui May 04, 2019 04:10pm
Quite confusing statement. What they actually trying to say?
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Jokes Aside May 04, 2019 08:57pm
A very responsible response given how the issue is being politicized. LUX refused to stoop to the juvenile behavior of certain celebrities. Good job!
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Thinking May 05, 2019 11:03am
Very smart of Unilever, they think. waited till the case went to court and then released their official statement. How timid of them
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Laila May 05, 2019 04:21pm
@Irfan Farooqui they are trying to confuse the public. Beat around the bush.
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