Dawn Images

Hamdard's Rooh Afza decided to celebrate the essence of being Pakistani with an exciting digital campaign on independence day.

The brand has highlighted Pakistan’s culture internationally on a number of global landmarks this year. After the much talked about Nasdaq campaign in March, Rooh Afza got Toronto and London join in on the festivities in August.

Highlights of the campaign

Rooh Afza's recent campaigns have ably aimed at celebrating the presence of Pakistan’s favourite local drink in over 33 countries.

1. Eaton Centre in Toronto went all green

Special animated messages were played on screens across Eaton Centre, giving the locals a flavour of how Pakistan spreads love and happiness across borders, and welcomes everyone wishing to join in.

Little shots of the uber-desi red drink were served to everyone stopping by.

2. Tube Stations in London staged Pakistan's grand Independence celebrations

Celebrations began with animations commemorating Pakistan's most cherished drink.

As the screens flashed with the brand's message, our favourite pick-me-up was served to people, and many shared positive reviews.

Released on September 29 2018, the final digital animation has already got great reviews across social and digital media, adding to the many achievements Hamdard Pakistan has collected this year.

This campaign was conceptualised and conceived by RG Blue Communications.

This content is a paid advertisement by Rooh Afza Pakistan and is not associated with or necessarily reflective of the views of Images and Dawn.com.