Going to the movies is growing as a pastime in Pakistan but some basic cinema etiquettes still elude our audience.

Like, not recording the film on their cellphones, perhaps?

Load Wedding director Nabeel Qureshi tweeted yesterday that people have been recording film excerpts using their mobile phone cameras and then uploading the clips on social media.

People are trying to justify the behaviour as a show of excitement

Or a way to impress their friends

Nabeel insists that such actions are "illegal and unethical" and contribute to film piracy. Whipping out your mobile phone in the cinema for any purpose — making phone calls, texting and particularly recording the film being screened — is a no-no, also because it's distracting for other members of the audience. Here's hoping this doesn't become a trend. .