Nadia Hussain says authentic beauty is more important than 'perfect' beauty standards

The model/salon owner is trying to introduce Cindy Crawford's #WokeUpThisWay challenge to Pakistani Instagram

09 Jul, 2018

Nadia Hussain may be deep in Pakistan's beauty business, but it looks like she's still trying to keep it real.

In a recent Instagram post, Nadia tries to kick-off Cindy Crawford's #WOKEUPTHISWAYchallenge in Pakistan, challenging actors Mahira Khan, Sajal Aly, Ayesha Omar and Mawra Hocane to post a photo of their morning aka 'no make-up' faces, like she has.

#Repost @cindycrawford with @get_repost #WOKEUPTHISWAYchallenge started by @iamfashionlaine — to help support the journey back to realness... No filter, no makeup, no hair product.. I now nominate @mawrellous @mahirahkhan @sajalaly @ayesha.m.omar PLEASE READ BELOW ✨ • • • Social media is a powerful tool where you’re in charge of WHAT/WHEN/WHERE/HOW you want to present yourself to the world. And of course we all want to present perfection - who doesn’t love a good filter?? But why do we think posting our authentic, real self is somehow not ❤️-able enough? It’s time to wake up. Your true YOU is 💥🙌🏽💣🔥🖤!!! Today I post this pic in favor of #WokeUpThisWayChallenge & bring some realness back to social media. And now I’m asking YOU to be part of this challenge too and bring awareness and spread this much-needed conversation around the world. Let’s unite and do this altogether! . 1️⃣. Post a photo of yourself how you look when you wake up in the morning (no hair done, no makeup, no filter!!) with the hashtag #WokeUpThisWayChallenge and talk about how you’re spreading the message to bring realness back to social media . 2️⃣. Tag 3 (or more!) friends to challenge them next to post a morning photo

A post shared by Nadia Hussain Khan (@nadiahussain_khan) on Jul 7, 2018 at 10:42pm PDT

Nadia explains that she felt the need to encourage her followers to focus on real beauty rather than 'perfect' beauty standards.

"Social media is a powerful tool where you’re in charge of WHAT/WHEN/WHERE/HOW you want to present yourself to the world. And of course we all want to present perfection - who doesn’t love a good filter?? But why do we think posting our authentic, real self is somehow not [lovable] enough? It’s time to wake up. Your true YOU is [the bomb]," she writes.

While the celebs she challenged are yet to respond, Nadia shares that she got a message of gratitude from a follower who was struggling to come to terms with a change in her appearance since she became a mother:

💪🏻🌟I'm so happy to have given power to the ones who truly felt depressed about their looks!!! Yes looks are only ONE PART of our beauty but actual beauty is what we are made of in terms of intellect, hard work, personality and above all a positive attitude!!! Having been in the beauty industry for almost 2 decades, I can truly say that I've seen BEAUTIFUL stars rise and fall, but what has remained in people's minds are only their inner aura!!! There are no beauty standards!!! EVERYONE IS BEAUTIFUL!!! Be true to yourself!! 💥 this does not mean in any way that I'm going against the use of filters or makeup or whatever!! It's only a small msg to people that yes we are all humans with flaws!! It's OK to live with it and be powerful!!! #nadiahussain #giveinspiration #wokeupthisway #womenpower #ilovemakeup ❤️

A post shared by Nadia Hussain Khan (@nadiahussain_khan) on Jul 8, 2018 at 11:52am PDT

Nadia's post was also met with a lot of criticism about her no-makeup look, but this fiesty Instagrammer didn't hold back from naming and shaming them:

So pathetic to see!!! Yes it's true WOMEN PULL DOWN OTHER WOMEN!!! #saynotocyberbullying #nadiahussain

A post shared by Nadia Hussain Khan (@nadiahussain_khan) on Jul 8, 2018 at 12:10am PDT