Dawn Images

Rooh Afza released a brand new TVC on the 3rd of May 2018 to welcome Ramazan this year.

In over a minute long ad film, the brand tells us that one of the country's most cherished local drinks is now available across 33 countries.

The film is shot in Lahore, Dubai and USA, emphasising the need of sharing and connecting with each other across the globe, especially in the holy month of Ramazan.

The brand, applauded far and wide for its recent Pakistan Day campaign at Times Square New York, celebrates its message of love, warmth and happiness this year.

Watch full ad film here:

Direction and production: RAM films

Concept: Rg-blue Communications

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