Dawn Images

Alkaram has revealed renowned actress and model Ayeza Khan as the face of its upcoming Spring Summer 2018 collection.

That tells us why we've been seeing those beautiful images of Ayeza Khan in Alkaram prints in different parts of the city.

Why Ayeza Khan?

Alkaram has worked with trending celebs like Mahira Khan and Syra Shahroz in the past.

This season's Alkaram face, Ayeza Khan has been part of the drama industry for a long time and has won various awards for her performances. Some noteworthy projects of hers include Tum Kon Piya, Pyaray Afzal and Mere Meherban.

She also received the Lux Style Award for Best Actress in 2015, which says a lot about her journey in the industry.

AlKaram's latest campaign

The campaign aims to foster Alkaram's connect with its core target audience: the graceful and timeless woman, who chooses Alkaram for her casual lawn needs.

Talking about the experience Ayeza Khan says, “I am thrilled to join forces with Alkaram and hopefully, the audience will also be excited to see me as the new brand ambassador. We had a fantastic time shooting for the latest collection which indeed, is a unique and remarkable one. For this collection, I was styled in a simple, yet sophisticated manner that perfectly matched the collection’s theme.”

Natasha Baig sings 'Moriya' for Alkaram

As part of the Alkaram Spring/Summer 2018 campaign, Ayeza will also be featured in song ‘Moriya’, sung by Natasha Baig.

The song is an adaptation of a folk song popularised by Mai Dhai.

‘Moriya’ by Alkaram is set on traditional sufi and folk tunes mixed with soft modern notes.

Have a look at the video here:

About the collection

Alkaram’s Spring/Summer’18 collection is already in stores.

For more information, head over to their official website, Facebook and Instagram accounts.

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