Pemra requests TV channels not to portray Sindhis as “extremists”

The press release read: “The public has expressed concern... that such programmes are tarnishing the image of Sindhis.”

02 Dec, 2017

ISLAMABAD: The Pakistan Electronic Media Regulatory Authority (Pemra) has advised all Sindhi-language TV channels not to portray Sindhis as “extremists and miscreants”.

The regulator has also advised these channels to respect the code of conduct agreed upon in 2015 and refrain from promoting themes and subjects that glorify violence in Sindhi plays, according to a press release issued on Thursday.

Pemra said it had received complaints that a number of television plays aired recently portrayed Sindhis as extremists and miscreants in violation of the Electronic Media Code of Conduct 2015.

“The public has expressed concern over the theme and topic of these dramas and complained that such programmes are tarnishing the image of Sindhis,” the press release said.

“All Sindhi channels are therefore advised to give consideration to the viewers’ apprehensions and review the theme of their dramas keeping in view the provisions of Electronic Media Code of Conduct and cultural values of society.”

The regulator asked TV channels to set up in-house editorial committees for improvement of content and intimate it about progress within 15 days.

Originally published in Dawn, December 1st, 2017

Comments

Trump Et Dec 02, 2017 11:01am

Sindhis are highly patriotic Pakistanis. Good job pemra.

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saud nabi Dec 02, 2017 11:18am

What is a Sindhi? There is no such thing as Sindhi after the formation of Pakistan. It is utterly racist and divisive practice to label people into boxes such as these.

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Shahmeer Dec 02, 2017 11:43am

Good move.

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struggle Dec 02, 2017 01:43pm

Besides complaining to PEMRA, people should protest directly against the owners of those Sindhi, channels who are displaying violence in their contents.

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Imajes Dec 02, 2017 02:32pm

A very correct direction by Pemra, the people of Sindh are law abiding, down to earth, and extremely hospitality offering people. If they felt a guest needs help their doors are open. The province of Sindh has greatly accommodated the largest numbers of people from other provinces , than any other province, the urban areas of Sindh today have majority of new Sindhis, they have equal constitutional rights, and living in harmony. Today Karachi have more Pashtuns than in Peshawar KPK. Obviously Karachi is a mini Pakistan, and all Karachiites lives in peace,harmony,brotherhood,and tranquility. Urdu today is a dorminant language spoken in Sindh, the reason is media, besides it's a easiest dialect, we all must spare time and learn Sindhi language to further promote friendship and love amongst the people of Sindh.Dramas showing feudal or arrogance characters are just for sake of short entertainment,otherwise alhamdolillah we have great Sindhi lawyers, doctors, philanthropists, legislators,serving.

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Ali Dec 02, 2017 02:47pm

Well done pemra

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Jamil Soomro, New York City Dec 02, 2017 04:37pm

My respect to PEMRA for their timely and correct stance. Sindhis can be proud of their rich Language and Culture.Sindh was upfront in supporting Sir Syed Ahmad Khan and his idea of Pakistan.The land of Shah Abdul Latif Bhitai.

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Abdul Qadeer Memon Dec 02, 2017 06:29pm

Thanks Pemra . Request for implementation on subject noted

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Alba Dec 02, 2017 08:38pm

Is the Pakistan public concerned, or is just the Sindhi public concerned? ...or is it only a few snobbish people who have concerns? Entertainment has to be interesting or fun, or no one will watch.

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