Foodpanda's new pink look signals a more modern delivery experience
Did you notice? International food delivery service, Foodpanda, has gone pink!
According to the company, this fresh new look and visual identity are aimed at creating value and impact in the fast-growing food delivery industry. The panda, which is the brand's symbol, remains at the forefront but has been tweaked into a flatter, and more modern look. We think it's still quite cute, though!
“We are very excited to deploy our refreshed brand image and spread our new signature pink colour across our markets. This marks the beginning of a new era and enables us to further stand out in the streets of the cities we cover,” says Julian Dames, Global CMO at foodpanda.
The updated Foodpanda app and websites will come with a user-friendly interface, as well as several new features.
Customers will now be able to receive dynamic delivery times, which take into account dish preparation, rider availability and time to reach their desired location, down to the last minute.
Foodpanda has also introduced a live tracking feature, which allows customers to track their orders in real time as they make their way from the restaurant to their doorstep.
“We took the refreshed design as an opportunity to provide more safety to our riders. The uniforms are eye-catching, and rider jackets are lightweight and water resistant. We have also added reflective material in different parts of the rider uniform that will be more noticeable to others on the road,” adds Dames.
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