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Sapphire's back with its summer sale and customers are going bananas as usual

Sapphire's back with its summer sale and customers are going bananas as usual

The popular pret-wear company's 50% off sale led to the loooongest lines we've seen in ages!
21 Jul, 2017

Popular pret-wear retailer Sapphire launched its flat 50% off mid-summer sale Friday morning and as expected, shopping enthusiasts swarmed its outlets across the country.

If you remember, Sapphire's sale in 2015 caused quite a frenzy, there was even a catfight! Yikes. We thought we'd witness a sequel to last year's mayhem... and we were kind of right.

Also read: Sapphire's first anniversary sale causes a frenzy...and a catfight

Sapphire brands itself as providing designer-wear with a range of clothing at an affordable price, attracting the general public. And attracted they are.

This time around though, there was a semblance of a queue at most outlets, heavily monitored by male staff. Emporium Mall uploaded a video on Facebook and captioned it, "When it rains, it pours! The longest line we've ever seen outside Sapphire #EmporiumMall!"

The queue outside a Sapphire store in Emporium Mall, Lahore.

And Islamabad was no different. Look at that crowd!

Women standing in queue outside an outlet of Sapphire in Islamabad's Centaurus Mall.

And the queue just does not end!

If only we had this kind of determination to go after our goals...

Seems like madness has a venue!! #Sapphire #Sale at #DolmenMallClifton #Karachi. #Madness #Stress Video: #AjlaanRazaSayani

A post shared by DIVA Magazine Pakistan (@divamagazinepakistan) on

Dolmen City Mall, Karachi.

Here's hoping shoppers don't break into a fight like last year.

Comments

IrfaN Jul 21, 2017 04:38pm
Madness!!
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Alba Jul 21, 2017 04:42pm
Women discount clothing shoppers move like a large school of fish in constant motion.
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Thoroughthinker Jul 21, 2017 04:48pm
Cashing the madness of sale charm.
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Muhammad Tayyab Jul 21, 2017 05:45pm
Dear Pakistani ladies, Welcome to the world of consumerism :)
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seth sarwar Jul 21, 2017 08:12pm
Tell the judges to come and question these ladies where do they get their money from and are they paying TAX.
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riz Jul 22, 2017 03:40am
@seth sarwar these are all ordinary middle class who want to taste the rich by buying cloths in 50%... why dont u ask people who whole year buy cloths from abroad,, i have seen 200k bags in the same city where ordinary man salary is 6000 only
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Ron Jul 22, 2017 08:39am
they wil just post pics on social media we got dresses from this store in the sale, will get 50 likes and will never wear it again..the fact
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Man Jul 24, 2017 11:03am
I dont get it .. whats the big deal here ?
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