1,127 readers reveal why they choose to buy designer lawn

So campaigns shot abroad don't really influence what particular lawn you'll purchase — shocker!
Updated 28 Mar, 2017

If you’re a shopaholic red-blooded Pakistani woman, there’s a good chance that you've currently got lawn fever.

Oh come on, no need to be ashamed if you're a lawn-lovin’ woman.

While we too enjoy our fair share of lawn retail therapy, flipping through some of this year's catalogues we have lying around our office got us wondering: why are we so obsessed with buying designer lawn anyway?

What is it about this fabric that makes women lose all rational thinking and stampede through stores to get their hands on the latest coveted designs?

We ran an online survey in hopes of shedding some light on our lawn purchasing habits. We asked, you answered; here's what we found out:

1) Turns out that the most important thing to shoppers is good design above all.

Majority of the readers  (41.9%) stated that design influences which particular lawn they buy
Majority of the readers (41.9%) stated that design influences which particular lawn they buy

2) A clear indication that times have changed: only 1.4% of you said you get your lawn from exhibitions!

Who remembers the infamous lawn exhibits being all the rage in town?

3) Also interesting to note is that people said their primary source of info about the latest lawn around is Instagram!

4) But that's not where you get all your design ideas from.

5) Fun fact: it seems like campaigns shot abroad don't influence your decision to buy that particular lawn. At least that's what 69.8% of you said.

Someone should really inform all these big brands splurging on destination shoots!

6) Neither does lawn modelled by celebrities; 59.9% said it didn't matter!

7) 68.8% of people who took the survey said they weren't willing to spend more than Rs2,500-4,000 on a three-piece luxury lawn suit.

Phew, pleased to know sanity prevails.

8) However, most of you guys (29.8% of y'all!) claim to buy over 5 outfits every lawn season!


riz Mar 28, 2017 12:35pm
do u think a girl in city of Digri, umerkot, sanghar, vihari, pindi bhatiyan have instagram?? seems only elite and elitist did the survey,,
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Muzna Mar 28, 2017 01:03pm
we are obsessed with lawn forever have been forever will be
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Saba Mar 28, 2017 01:42pm
@riz Good Lord, please stop this class warfare for once!
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observer Mar 28, 2017 02:41pm
Great visuals!
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imtiaz ali khan Mar 28, 2017 02:57pm
So, so beautiful Mahira full of Shakti/Shanti!
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Farhan Mar 28, 2017 06:08pm
unfortunately you have used the "foreign shoot" element in the wrong question. every thing counts in the final visual, the location plays an important role, an imperative role indeed You can have a separate survey for this!
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simmy Mar 28, 2017 06:26pm
or you could just wait for the fake ones to come out in the market for half the price...
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Raja Farhat Abbas Mar 29, 2017 01:50am
@imtiaz ali khan ...You are sounding more and more like an Indian,i had my suspicions and now its confirmed!. lol
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eddy22ho Mar 29, 2017 02:54am
Interesting thing is the RoI - Return on Investment on various ad campaigns. Someone should've cut down the stupid advertising budget by 90% for photo-shoots.
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Princess_of_DHUMP Mar 29, 2017 03:03am
What was your sample size for the survey? 3 cousins & 4 aunties?
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AMbreen Mar 29, 2017 07:24am
The 'why' has still not been answered. Only the 'how' factor has been questioned. Lots of loopholes in the questionnaires. Still good effort.
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Puma Mar 29, 2017 11:43am
Riz +1. Long story short, Rich girls don't like having anything in common with others.
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sKHAn Mar 29, 2017 01:00pm
What really put me off about these designers are they not only loot women off their money but make them look like tutti fruity .... on the contrary you will see all of them clad in western attire..HIPOCRATES...
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Just someone Mar 29, 2017 01:12pm
Good to see online purchases and the role of technology in the purchasing process.
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CASUAL Apr 03, 2017 01:19am
Why lawn? Because its hot in here (Pakistan)?
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