The management of Lahore's Super Cinema has announced in a Facebook post that they will cease the screening of all Indian films in their cinema.
Karachi's Nueplex Cinemas followed suit; the management conveyed this to its patrons in a post on the social networking site late last night:
"To express solidarity with the Armed Forces of Pakistan, the Management of Nueplex Cinemas has decided to stop the screening of Indian films with immediate effect. We will keep our patrons informed of further developments in this matter."
The two cinemas are currently running Pakistani films Janaan, Actor In Law, Maalik and Zindagi Kitni Haseen Hay and Hollywood releases, Sully, Storks and The Magnificent Seven. Super Cinema is also running Hollywood films, Howl and Deepwater Horizon.
The screening of Bollywood film, the Amitabh Bachchan-starrer Pink, has been stopped.
While Atrium cinemas has yet to make a public announcement, its website reveals that the cinema's management has also decided against the screening of Indian films.
This is the latest development on the cultural front of Pak-India tensions, as the two countries exchange fire across the LOC, resulting in the capture of one Indian soldier and the killing of several others. Pakistan also lost two soldiers yesterday to the exchange of fire.
Earlier, the Indian Motion Picture Producers Association (IMPPA) “banned” Pakistani actors, singers and technicians from working in India till “normalcy” returns. This move followed earlier pressure on Pakistani artistes to 'leave' India in 48 hours. While no prominent Pakistani artiste was present in India, upcoming concerts of Shafqat Amanat Ali and Atif Aslam have been cancelled.