Junaid Jamshed's lifestyle brand J. collaborated with the legendary cricketer to honour his contribution to cricket
Junaid Jamshed's lifestyle brand J. collaborated with the legendary cricketer to honour his contribution to cricket

He's the King of Swing; Could he now be the king of colognes?

Junaid Jamshed's lifestyle brand, J. Fragrances has collaborated with the cricket legend, Wasim Akram to release a cologne honouring him called 414.

"Wasim Akram is the the highest wicket taker in test cricket for Pakistan, having taken 414 wickets in 104 matches; We thought it would make for the perfect name for the perfume," shares Mohammed Ali Mufti, the head of sales and marketing at J. Fragrances.

"He is a legend in all aspects -- He's a great sportsman but has also maintained the image of a responsible family man and that's why we decided to pay tribute to him in this way."

Several cricketers, including Virat Kohli and Shahid Afridi have posted videos on their social media accounts congratulating the left-arm pacer on the scent launch.

The launch happened at the Pearl Continental on Saturday and needless to say, it was a star-studded affair.

Celebrities flocked to the event to show their support.

Junaid Jamshed with Ayesha Omar
Junaid Jamshed with Ayesha Omar

At the launch of #wasimakram414 wearing #munibnawaz styled by #SiddySaysStyles #junaidkhan #scentofsultan

A photo posted by Junaid Khan (@calljunaidkhan) on

And of course, Ahmad Shahzad was there to commemorate the big day with a selfie.

Congrats Wasim Bhai on the launch of 414 #ScentOfSultan..enjoyed the company n event thoroughly #legend 👏🏼

A photo posted by Ahmad Shahzad (@iahmadshahzad) on

Are you eager to get your hands on the 414? We know we are!

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