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We often talk about Pakistani artists not getting their due share of publicity or respect — but upcoming film Albela Rahi may change all that.

The film is based on the life of living musical giant Alamgir, and none other than Fawad Khan is set to play the role of the tunester.

This emerged as something of a double whammy this weekend at an event held to promote the film. Production house Fog Catcher Films, a sister concern of Stimulus Productions which boasts of over 200 productions since its inception, announced that work on the project was due to begin soon.

"The film is based on the epic tale of once an ordinary man, Alamgir, who rose to be the iconic pop star of Pakistan and is known as the pioneer of the pop music in the country," the movie's Facebook page explains.

Fawad Khan himself described the opportunity to portray the life of 'Dekha Na Tha' singer as 'exciting' while he also entertained the crowd at the event with a rendition of Alamgir's famous song 'Albela Rahi.'

Alamgir, the real life Albela Rahi, also spoke at the event through a video link and appreciated the efforts of Fawad and the film's producers.

Fawad, who was first famous in Pakistan as the frontman of rockband EP, impressed with his acting in Shoaib Mansoor's Khuda Key Liye. He earned hearthrob status when his effortless chemistry with Mahira Khan in Humsafar made the TV drama a sensational hit.

Also Read: Musical surprise – Fawad Khan to sing in Kapoor & Sons

Fawad went on to make his Bollywood debut in Khoobsurat in which he starred alongside Bollywood beauty Sonam Kapoor. He has been riding a wave of popularity ever since, picking up the Filmfare Award for Best Male Debut last year.

Fawad will soon be occupied in promotions for his next Bollywood film, Karan Johar's Kapoor & Sons, in which he stars alongside Alia Bhatt and Sidharth Malhotra. The film will be released in March this year.