Last week Indian actress Nargis Fakhri appeared in multiple Urdu language daily newspapers in Pakistan in an ad for telecom giant Mobilink — the ad, which featured Fakhri posing in a red dress with a cell phone, caused a furor.
People felt the ad was tacky, tasteless and unsophisticated, and called it out for objectifying the actress.
And Ufone saw this as the perfect opportunity to cash in on the attention. After all, Ufone is to mobile network providers what Nando's is to the restaurant arena — their marketing is brilliant and witty and they've hit the nail on the head yet again.
The mobile network giant released their latest ad which features the slightly-less curvy Faisal Qureshi posing much like Nargis Fakhri in the Mobilink campaign.
As expected, the hilarious spoof sent social media into a frenzy.