Islamabad restaurant Table No 5 forced to retract misogynistic menu

Islamabad restaurant Table No 5 forced to retract misogynistic menu

Islamabad citizens are unconvinced by the eatery's apology for its misogynistic marketing campaign
13 Nov, 2015

ISLAMABAD: With a tagline suggesting “if she won’t make you a sandwich we will” and menu items named after unsavoury celebrities, one cafe in the capital thought it had the perfect ingredients for a clientele with an appetite for sexist humour.

Instead, Table No 5 was forced to eat its words on Thursday after a roasting on social media and a visit by city officials.

The brouhaha began when the cafe, which opened last month, began uploading images to its Facebook account that were deemed “misogynist” by critics.

Their tagline was followed up by a menu of sandwiches named after the likes of US singer Chris Brown, who was convicted of beating his former girlfriend Rihanna, and convicted rapist Mike Tyson, all with slightly altered phonetic spellings.

Other featured celebrities included Bill Cosby, who has been accused by dozens of women of sexual abuse.

One picture “defined” the word sandwich as “an edible form of happiness, usually served by women to men as a holy offering”, and described it as being synonymous to “men rights”.

Another graphic compared women to sandwiches, noting that the former “shouts”, “cries” and “breaks your heart” while the latter is “affordable”, “good for health” and “makes you happy”.

The furore has also roiled city officials.

“I sent an officer to visit them,” retired Captain Abdul Sattar Isani, a senior Islamabad administration official, said.

“If we find they have used offensive names we will definitely take action.”

Bad taste

“Poor you, this reeks of insurmountable insecurity. I hope you boys find some love in your life and manage to grow up a little bit,” said commenter Rabayl M. Mirza on the restaurant’s Facebook page.

Some male users hit back. “Feminazis!” declared Sajjad Ali.

The debate spilled offline, with one female lawyer, who asked to remain anonymous, telling AFP that a heated discussion in her office divided workers along gender lines.

“The men defended the cafe and instead demanded that women should get a sense of humour, suck it up and not be so sensitive,” she said.

The cafe owner, a woman named Nadia Ali, was out of Islamabad on business.

But the cafe issued an apology in its latest Facebook post, adding: “So you’ve undoubtedly won this round and we’ve decided to change the names of all our sandwiches on an emergency basis! All we want to do is sell our sandwiches by telling a few jokes. The world can be a terrible place and all we want to do is add a little humour to your day!” said the page’s administrator, who identified himself as a cafe chef but declined to give his name.

Groups like the #GirlsAtDhabas campaign for greater access for women to public spaces also appeared unimpressed with the eatery’s apology. “Calling it sincere does not make it sincere... Taking ownership of their mistakes needs to be a part of it,” a spokesperson for the group said.


Divend Nov 13, 2015 09:51am
while this was in bad taste, the visit by city officials is a bit much. People have a right to be stupid and say stupid things. We have a right to not patronize the restaurant. The city authority needs to stick to checking whether food is healthy or not.
Canada Nov 13, 2015 10:21am
So anyone in PK can take Immy's pic and use it in ads? In North America he/they would sue your "sandwich"
W Nov 13, 2015 10:39am
So, where are all those Freedoms (of choice, opinion, naming ones product,...... ) and democracy gone? I believe it is their right to name their stuff and it is our right not to go there. No forcing through 'city officials' and like. Not even social media.
someone Nov 13, 2015 04:49pm
In a country where women always have had to fight for their rights, brave honor killings and acid attacks, such idiocy from our "educated" society does not sit well. Sure these guys should have the freedom to be the douche-bags (which they are), however things get much more serious; much more consequential where girls/women are traditionally seen subservient to the male gender. It might all be fun and jokes but it is at the expense of 55% of the population who still have to fight everyday for their rights.
Ghalib Nov 13, 2015 07:46pm
I am surely going to eat in that restaurant when I go to Islamabad and going to order from the names that have been forced to change