The campaign, which came out on International Day of the Girl yesterday, aims to raise $50,000 for education.
We watched the trailer so you don't have to (but please do, for the melodrama).
We knew Atif would kick off Coke Studio season 12 but we didn't think it would give us goosebumps.
In a video posted by the Ministry of Human Rights, she says, "We will only move forward when we educate our girls."
"Almost exactly like our physical health, mental health requires hard work, repair and maintenance" said the athlete.
Her team members include fiance Yasir Hussain. Are we going to see even more of the couple than we already do Instagram?
The activist/Oxford student is pursuing a Philosophy, Politics and Economics degree.
The TV personality started a new Instagram account and its first target is Fair & Lovely.
The first episode is out tomorrow!
The director talks about his next project 'Kamli' and his latest release 'Zindagi Tamasha'.
See for yourself.
Teach us your contouring skills, Shoaib Khan!
The festival is touted to be one of USA's largest South Asian film festivals.
The actor stars as a Deaf drummer in the movie.
Sajal as Momina Sultan is out here winning hearts.
Noman Ijaz won big at the awards, bagging multiple accolades for his performance in Dar si Jati hai Sila.
The couple are now parents of three and apparently have been quietly for months now.
Will season 12 bring back the glorious days of Coke Studio?
The campaign also seeks to raise donations for the Pink Ribbon Hospital.
The film was initially cleared by Punjab and Sindh, but has been rejected by the federal censor board.