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Sharmeen Obaid's new mobile cinema project takes films where people need them most

Sharmeen Obaid's new mobile cinema project takes films where people need them most

'Dekh Magar Pyar Se' hopes to compensate for the lack of community spaces in Pakistan's smaller cities
01 Feb, 2017

No cinema, no problem. Sharmeen Obaid's production company SOC Films is launching a new project called Dekh Magar Pyar Se, which is all about taking cinema to the people.

The mobile cinema hopes to compensate for the lack of community spaces in Pakistan.

"SOC Films has been screening its films and projects across Pakistan for a number of years. We have realized that there are very few community centers and places where the public in smaller cities can watch quality entertainment," shares the Oscar-winning filmmaker with Images.

"Dekh Magar Pyaar Se is an attempt to introduce films, music, animation to a wider community. We are extremely excited about our new venture; an open call will be going out to filmmakers across Pakistan and we look forward to introducing their work to different audiences."

While it's an intriguing initiative, it's not exactly the first of its kind. So what sets it apart?

Obaid explains: "Dekh Magar Pyaar Se will travel across all provinces, starting off in Karachi in March. We're creating a route that will take the mobile cinema into communities where they have not had the opportunity to watch films of this caliber. We're encouraged by other such initiatives and hope that together we can all create a difference in society."

"We'll be doing beta testing in March and will roll out at the end of that month," she adds.

Comments

Khizar hayat Feb 01, 2017 04:50pm
This project will not easily be digested by people living in Pakistan. So get ready for criticism!
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Khalil A. Hassan Feb 01, 2017 05:17pm
Sharmeen's initiative takes me back to 1951-52, when the Central Education Directorate & the Information Department of the Government of Pakistan, in the then Capital City of Karachi, used to publicly screen films for the entertainment of general public at various open places. Surprisingly, the films were mostly of Indian origin.
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RAK Feb 01, 2017 09:20pm
Another commendable move by Ms Chinoy. Hats off to you and stay blessed
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zs Feb 01, 2017 09:24pm
Bravo and good luck Sharmeen .
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AYZA Feb 02, 2017 07:24am
Streaming technology via mobile devices is gaining momentum on a global scale. Sharmeen Obaid's new venture should be a success due to her SOC Films riding this wave and giving widespread access to remote communities across Pakistan.
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Bupi Feb 02, 2017 08:51am
Today's world its irrelevant as setlite channels are world wide it cost less in totality.
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Ashfaque Ali Feb 02, 2017 09:53am
Like it good step for awarness.
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Ashfaque Ali Feb 02, 2017 09:56am
Good step, like it
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Beeri Panwala Feb 02, 2017 10:28am
We all need films like the old traveling kleidoscopes history repeats itself.
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Zak Feb 03, 2017 01:38am
Excellent initiative. The rural world will be able to see the outside world and progress.
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