Filmmaker Bushra Sultan lands a spot on Forbes 30 Under 30 Asia for Arts

Filmmaker Bushra Sultan lands a spot on Forbes 30 Under 30 Asia for Arts

A total of seven Pakistanis have been honoured on the list.
18 May, 2024

Seven Pakistanis have made it to the Forbes 30 Under 30 list for Asia this year, including filmmaker and creative director Bushra Sultan, who is the only Pakistani to be featured in the Arts category, which highlights the work of people working in art and style, as well as food and drink. Sultan, based in Lahore, has a “special interest in challenging her country’s constraints on women,” according to the publication.

The 29-year-old’s most notable work is in fashion and beauty. Her campaign for Demesne Couture called Guria [doll] showcased two opulently dressed women being controlled like puppets by giant hands pulling strings, a comment on Pakistan’s wedding industry and the demands made on brides.

“Sultan is also known for her audacious Chimera campaign featuring headless women,” Forbes stated.

Aleena Nadeem and Sarkhail Bawany were featured in the Finance and Venture Capital category. Nadeem for her Lahore-based education startup, EduFi, which helps more Pakistanis go to university by paying tuition monthly instead of the standard lump sum payment at the beginning of a semester.

According to Forbes, Nadeem is an MIT graduate who interned at McKinsey during college and then worked in London for Goldman Sachs and Ventura Capital and has been engaged with educational issues since high school.

Bawany is the head of product at Pakistan-based fintech company Abhi, which empowers workers to withdraw a percentage of their salary before the next pay cheque when they need emergency cash. “Abhi works on a B2B2C model, partnering with companies such as Unilever Pakistan to offer the service as a benefit to employees.

“Abhi has expanded to the Middle East and Bangladesh,” Forbes stated. Bawany also serves as the CEO of the startup’s payment services subsidiary, Abhipay.

Kasra Zunnaiyyer, featured in the Enterprise Technology category, is the co-founder and Chief Technology Officer of the Karachi-based startup Trukkr. The startup has developed a management platform for Pakistan’s logistics sector and allows users to “obtain financing, track their fleets and connect with customers”. Last year, Trukkr raised $6.4 million in seed funding.

Adeel Abid, Aizaz Nayyer, and Ali Raza, the cofounders of Linkstar, based in Karachi, were featured in the Consumer Technology category. Linkstar is a platform that “helps freelancers create free portfolio websites that can be upgraded with advanced functionalities,” Forbes stated.

Freelancers can also learn from online courses on the platform. In 2023, the founders acquired Oliv, a Dubai-based career marketplace, which helps companies hire students and graduates.


Taj Ahmad May 18, 2024 12:47pm
Simply a great and amazing news for all Pakistanis.
nazim May 18, 2024 04:23pm
Ummmmm. Karachi dominated again! That's great.
M.Saeed May 18, 2024 06:21pm
.....7 IN 30 under 30 Asians in the Forbes List '24 and still the country is labelled as one of the 10 poorest countries of the world? What a crafted paradox!
Az_Iz May 18, 2024 07:09pm
Great. Congratulations to all of you. Pakistan can do it.
Allaisa May 18, 2024 08:45pm
It is actually 300 under 30. There are 10 categories and in each there are 30 listed. So while not taking away anything from the seven who made it to the list it would be pertinent to note how other countries figured in this list of 300. Congratulation to the seven.
Sarah May 18, 2024 09:42pm
Karachi is a city where people come from all over so your comment about "Karachi dominating again " is in accurate as well divisive.
Fatima May 18, 2024 11:12pm
Important to say how many categories as get the impression we have dominated with 7/30, when is 7/300 . Well done all, impressive.
AKL May 19, 2024 09:06am
Very good
MAB May 19, 2024 09:50am
What a pride for the country and its young. Wish the elders could be more accountable!
Mhn hsn May 19, 2024 04:20pm
None of these ventures have any impactful dissertation on Pakistani ppl and society, they intend to benefit a handful of ppl, you will not heard about them in few years, but nonetheless there should be a platform which guide and assist young entrepreneurs, in which direction they should work, to bring some good to the society..these kind of startups don't relate to the actual fabric of society..
arsan sheikh May 19, 2024 07:08pm
we are happy with 7 Pakistani meanwhile 86 Indian featured in the list. we need to improve
zafar May 19, 2024 09:18pm
Congratulations to our young heroes. I wish we would pay more attention to them than so-called 'celebrities'