It's no secret that ever since the airing of Dirilis Ertugrul, the historical fiction series has taken Pakistan by storm with audiences, fans and even local celebrities brimming with praise for the show and its talent.

Recently, designer Maria B announced Didem Balcin, famous for her role as Selcan Hatun in the show, as her model and muse for her namesake label's winter collection.

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Celebrating with her family, the designer is spending time in Istabul, Turkey absorbing the rich historical culture the country has to offer.

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Previously lead star Engin Altan Duzyatan was also appointed by another Pakistani as brand ambassador of a housing project in Islamabad; with co-star Esra Bilgic also currently serving as the brand ambassador for Jazz.

We can't wait to see Balcin shine in the new collection.