Proceeds from Mohsin Naveed Ranjha’s Zarlish collection to go to flood relief efforts

Pakistan is in a state of climate emergency after the rain-induced floods have killed over 1,000 and displaced millions. Designer Mohsin Naveed Ranjha is stepping up to do his part and contribute to the flood relief efforts by announcing that proceeds from the sale of his Zarlish collection will go towards helping those affected by the disaster.

On Tuesday, Ranjha took to his Instagram story to announce the news. Starting off by thanking his customers who contributed to the previous round of donations, he said, “By the grace of Allah we were able to deliver our first batch of donations to the flood affectees of Lasbela, Balochistan last month. More batches are to follow. Proceeds from each sale from Zarlish by Mohsin Naveed Ranjha collection will go to Bibi Munazza Foundation which is named after our own mother. This year our goal is working toward flood relief efforts.”

He urged his followers to unite in this difficult time and do their best to help fellow Pakistanis. “We would extend our gratitude to our customers who make this possible and our staff who are working tirelessly is such trying times to make it possible. Let’s all come together to help our fellow compatriots!”

According to the official Mohsin Naveed Ranjha website, pre-booking for the Zarlish unstitched volume 2 collection will begin September 2, at 9pm.

In another story slide, he talked about the effect that the disastrous floods have had on the country. “Pakistan continues to be affected by monsoon rainfall, leading to an increased humanitarian impact. The National Disaster Management Authority (NDMA) reported 73 fatalities (of which 31 in Sindh province), due to floods, landslides, flash floods, and severe weather-related incidents.”

Sharing statistics about the flood death toll, displaced people and the damage, he wrote, “Since the beginning of the monsoon season (mid-June), more than 900 people have died, and around 1,290 individuals sustained injuries. More than 3 million persons have been affected by monsoon rains of which 184,000 have been displaced to relief camps across Pakistan. Damage has been reported to more than 495,200 houses. In addition, 702,100 livestock has been lost and more than 3,000 km of roads and 130 bridges have been damaged.”

The government of Pakistan has declared the situation a “climate-inducted humanitarian crisis of epic proportions”. Many organisations are working hard to provide relief to those impacted by the calamity and are accepting help both in the form of monetary and in-kind contributions. You can reach them here and do your part.