Nadia Hussain says authentic beauty is more important than 'perfect' beauty standards

Nadia Hussain may be deep in Pakistan's beauty business, but it looks like she's still trying to keep it real.

In a recent Instagram post, Nadia tries to kick-off Cindy Crawford's #WOKEUPTHISWAYchallenge in Pakistan, challenging actors Mahira Khan, Sajal Aly, Ayesha Omar and Mawra Hocane to post a photo of their morning aka 'no make-up' faces, like she has.

Nadia explains that she felt the need to encourage her followers to focus on real beauty rather than 'perfect' beauty standards.

"Social media is a powerful tool where you’re in charge of WHAT/WHEN/WHERE/HOW you want to present yourself to the world. And of course we all want to present perfection - who doesn’t love a good filter?? But why do we think posting our authentic, real self is somehow not [lovable] enough? It’s time to wake up. Your true YOU is [the bomb]," she writes.

While the celebs she challenged are yet to respond, Nadia shares that she got a message of gratitude from a follower who was struggling to come to terms with a change in her appearance since she became a mother:

Nadia's post was also met with a lot of criticism about her no-makeup look, but this fiesty Instagrammer didn't hold back from naming and shaming them:

We hope Nadia's post encourages more women to embrace their true selves.