Clashing Eid releases might harm the Pakistani film industry. Why do we persist?
Come September, the cinematic calendar is overflowing. Eid-ul-Azha festivities ensure a few days’ holiday and movie producers are well aware of the lucrative potential of an off-duty, euphoric audience.
Even as the landscape fills up with braying cattle, cinemas are about to get crowded with a spate of much awaited-movies, offering ‘pre-booking’ and ‘booking’ options.
And you can bet on plenty of full focuses up ahead. After trundling through a milieu of desultory flops, cinema is suddenly looking interesting.
Jawad Bashir’s Teri Meri Love Story releases in early September and following it are a range of local big banners nudging against each other for ‘hit’ status during Eid: ARY Films’ Janaan, Urdu1’s Actor In Law and Geo Films’ Zindagi Kitni Haseen Hay.