Fahad Mustafa, Hasan Raheem bag wins at Pakistan's first Influencer Awards
Some of the most-followed names on Pakistani social media feeds gathered at Karachi’s Expo Centre on Saturday evening for the inaugural edition of the Pakistan Influencer Awards.
Fashion designer Hassan Sheheryar Yasin, actor Rabab Hashim, Dino Ali and comedian Faiza Saleem hosted the star-studded evening, which was the culmination of months of performance data analysis, expert jury evaluation and public voting for creators across more than 30 categories.
Speaking at the event, chief curator Talha Aslam outlined a vision to build an annual platform that “sets meaningful standards for recognition within Pakistan’s creator economy.”
Salman Iqbal, the head of the ARY group, said, “Creators and mainstream media now share the same audiences, and the best of them deserve recognition that meets global standards of credibility.” He called the awards a “meaningful step towards giving Pakistan’s creators the stature they have earned”.
Of course, the real stars of the evening were the newly crowned champions from the extensive list of awards up for grabs. So, without further ado, here are the winners of the first Pakistan Influencer Awards:
Platform Honours
Creator of the Year
Creator of the Year - Instagram
Female: Aroob Jatoi
Male: Hassan Asghar
Creator of the Year - TikTok
Female: Romaisa Khan
Male: Zulqarnain Sikandar
Creator of the Year - YouTube
Female: DHA Wali Maid
Male: Sharum ki Sketchbook

Emerging Creator of the Year
Emerging Creator of the Year - Instagram
Muhammad Haris
Emerging Creator of the Year - TikTok
Maryam Asjad
Emerging Creator of the Year - YouTube
Saim Rehman
Category Awards
Lifestyle and Culture
Lifestyle
Instagram: Zarnab Fatima
TikTok: Kanwal Aftab
Beauty and Make Up
Instagram: Eleyna Shehzad
TikTok: Humna Zahid
Fashion
Instagram: Shaeel Siddiqui
TikTok: Areeka Haq
Travel
Barira Khan
Fitness
Ali Raza
Food
Food Discovery
Saqib Mobeen
Culinary Experts
Mohammad Danial

Entertainment and Content
Comic
Ali Abdullah
Entertainment
Hafiz Raza Ahmed
Podcasts
Umar Saleem
Performing Arts
Daniya Kanwal
Music
Maanu and Hasan Raheem
Knowledge and Influence
Tech
Imran Dina and Taha Bhatti
Voices and Perspectives
Maryam Raja
Business and Career
Rama Jafri

Community and Identity
Family Lifestyle
Asim Kamal
Couple Creator
Ducky and Aroob
Specialised
Athletes
Shahzeb Khan Rind
Gaming
Zalmi Plays
Automotive
Ayesha Khan Lodhi
Sports Celebrity
Shoaib Akhtar

Impact
Social Impact
Mr and Mrs Yellow
Celebrity Content Creator
Celebrity
Female: Aiman Khan
Male: Fahad Mustafa

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