Some of the most-followed names on Pakistani social media feeds gathered at Karachi’s Expo Centre on Saturday evening for the inaugural edition of the Pakistan Influencer Awards.

Fashion designer Hassan Sheheryar Yasin, actor Rabab Hashim, Dino Ali and comedian Faiza Saleem hosted the star-studded evening, which was the culmination of months of performance data analysis, expert jury evaluation and public voting for creators across more than 30 categories.

Speaking at the event, chief curator Talha Aslam outlined a vision to build an annual platform that “sets meaningful standards for recognition within Pakistan’s creator economy.”

Salman Iqbal, the head of the ARY group, said, “Creators and mainstream media now share the same audiences, and the best of them deserve recognition that meets global standards of credibility.” He called the awards a “meaningful step towards giving Pakistan’s creators the stature they have earned”.

Of course, the real stars of the evening were the newly crowned champions from the extensive list of awards up for grabs. So, without further ado, here are the winners of the first Pakistan Influencer Awards:

Platform Honours

Creator of the Year

Creator of the Year - Instagram

Female: Aroob Jatoi

Male: Hassan Asghar

Creator of the Year - TikTok

Female: Romaisa Khan

Male: Zulqarnain Sikandar

Creator of the Year - YouTube

Female: DHA Wali Maid

Male: Sharum ki Sketchbook

Emerging Creator of the Year

Emerging Creator of the Year - Instagram

Muhammad Haris

Emerging Creator of the Year - TikTok

Maryam Asjad

Emerging Creator of the Year - YouTube

Saim Rehman

Category Awards

Lifestyle and Culture

Lifestyle

Instagram: Zarnab Fatima

TikTok: Kanwal Aftab

Beauty and Make Up

Instagram: Eleyna Shehzad

TikTok: Humna Zahid

Fashion

Instagram: Shaeel Siddiqui

TikTok: Areeka Haq

Travel

Barira Khan

Fitness

Ali Raza

Food

Food Discovery

Saqib Mobeen

Culinary Experts

Mohammad Danial

Entertainment and Content

Comic

Ali Abdullah

Entertainment

Hafiz Raza Ahmed

Podcasts

Umar Saleem

Performing Arts

Daniya Kanwal

Music

Maanu and Hasan Raheem

Knowledge and Influence

Tech

Imran Dina and Taha Bhatti

Voices and Perspectives

Maryam Raja

Business and Career

Rama Jafri

Community and Identity

Family Lifestyle

Asim Kamal

Couple Creator

Ducky and Aroob

Specialised

Athletes

Shahzeb Khan Rind

Gaming

Zalmi Plays

Automotive

Ayesha Khan Lodhi

Sports Celebrity

Shoaib Akhtar

Impact

Social Impact

Mr and Mrs Yellow

Celebrity Content Creator

Celebrity

Female: Aiman Khan

Male: Fahad Mustafa