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There’s three types of celebrities out there when it comes to seeing injustice and cruelty in the world. There are those who use their platforms against evil, there are those who don’t and then there are the ones who have no qualms overlooking it all for a quick buck.

Gwyneth Paltrow, the Academy Award-winning actor and businesswoman, falls into the third category, especially after her ad promoting an Israeli real estate project went viral this week. Yes, right in the middle of a genocide that has killed over 70,000 people.

Netizens, many of whom have understandably strong feelings when it comes to profiting from progress built on the blood and tears of an oppressed people, were not happy.

Those were just the nicer ones — other users on X were far more brutal in their rebukes of the actor.

People couldn’t decide what was worse, that she did this at all or that she did it even though she really didn’t have to.

One user, pointing out Paltrow’s abject refusal to pick a side politically, said this wasn’t really a surprise.

Celebrities were equally enraged. In the comment section of a post talking about the incident, Mahira Khan found the whole thing “sick”while Fatima Bhutto was quick to point out how “genocide sells”.

Iraqi-American beauty mogul Huda Kattan said Paltrow knew “exactly what is happening there”. She called the video “disgusting”.

When so many of their colleagues are willing to call a spade a spade and a genocide a genocide, it really is astounding how so many influential people have no issue working with complicit entities and how many more are willing to pretend none of it is happening.