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To celebrate five years in Pakistan, Spotify released on Thursday statistics about its users in the country and what they listen to.

Since the music streaming platform launched in 2021, listeners have created over 15 million user-generated playlists, highlighting how actively audiences are curating and shaping their own music journeys.

According to the platform, today, the average Spotify listener in Pakistan streams more than 140 different artists per year, which it believes points to a discovery-driven audience where exploring new music is the norm.

From Pakistani hip hop, Pakistani pop, and qawwali to regional sounds, the platform said listeners in the country are embracing a wide range of genres, reflecting a music culture that blends tradition with contemporary influences and continues to evolve rapidly. As listening becomes more diverse, more listeners are discovering and engaging with Pakistani artists, with local music continuing to grow on Spotify. Since 2021, total plays of Pakistani artists on the platform have grown more than sevenfold.

It boasted the success of playlists like “Pakka Hit Hai,” which it says has become a home for the country’s biggest contemporary hits, as well as “ICON Pakistan,” which celebrates the legacy of Pakistan’s most influential artists.

Since Spotify launched, the number of Pakistani artists on the platform has grown by nearly 75 per cent, as more creators enter the space and reach audiences both locally and globally.

The platform also released data on its most streamed Pakistani musicians in the last five years.

Most-streamed Pakistani artists in Pakistan in the last five years

1. Talha Anjum
2. Atif Aslam
3. Umair
4. Hasan Raheem
5. Nusrat Fateh Ali Khan

Most-streamed Pakistani tracks in Pakistan in the last five years

1. ‘Jhol’ by Maanu and Annural Khalid
2. ‘Pal Pal’ by Afusic, AliSoomroMusic
3. ‘Wishes’ by Hasan Raheem, Umair, Talwiinder
4. ‘Bikhra’ by Abdul Hannan, Rovalio
5. ‘Maand’ by Bayaan, Hasan Raheem, Rovalio