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Aishwarya Rai approaches Delhi High Court over explicit AI-generated content using her likeness
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Aishwarya Rai approaches Delhi High Court over explicit AI-generated content using her likeness

Rai has asked the court to safeguard her name, voice, image, and signature style of dialogue delivery from misuse.
Images Staff
10 Sep, 2025

Indian actor Aishwarya Rai has moved the Delhi High Court, seeking protection against the misuse of her name, image and likeness in AI-generated content that depicts her in sexually explicit ways, reported the Hindustan Times.

The court, while hearing her plea on Tuesday, hinted at issuing an interim order restraining platforms and individuals from using her identity without consent. It also said that further directions would be issued to take down links and content infringing on her rights.

The actor said she has been the victim of morphed, “unreal intimate photographs” that are being circulated online. “Her name and image are being used to satisfy someone’s sexual desires. This is very unfortunate,” her lawyer told the court.

The plea argues that multiple websites and platforms are illegally profiting off Rai’s likeness. Among the defendants named are websites such as aishwaryaworld.com, apkpure.com and bollywoodteeshop.com, e-commerce platform Etsy, organisations like Aishwarya Nation Wealth Motivational Speaker, AI-powered chatbots, YouTube channels including NewNWSTamil and Bollywood_CinemaTV07, and even tech giant Google.

Indian government bodies such as the Ministry of Electronics and Information Technology and the Department of Telecommunications have also been arrayed as parties to the case.

The plea underlines that the use of deepfake technology to create and spread “distasteful” images is not just a violation of her publicity rights, popularly known as personality rights, but also an affront to her dignity.

Rai has asked the court to safeguard her name, voice, image, and signature style of dialogue delivery from misuse, especially in what she described as “unwholesome and unsavoury” ways.

The matter has now been posted before the court’s joint registrar on November 7, with further proceedings scheduled for January 15.

Rai isn’t the first Bollywood star to go to court over the misuse of her image. In recent years, actors including Jackie Shroff and Anil Kapoor have also approached courts to protect their personality rights against unauthorised commercial exploitation and misuse.

Comments

Laila Sep 10, 2025 04:51pm
We should have such recourse for victims, celebrity or not, in Pakistan too. Here this has been going on even before AI was a thing. Defamatory accusations of sexually explicit nature and altered images where head of Pakistani female celebrity is put on a naked woman's or little dressed body or just straight up pornographic photos. No repercussions. No consequence. Again the responsibility falls on the males who engage in this, irrespective of age, and their parents who are clueless about what they ladlay entitled spoiled free sons are up to online - or offline. Parents need to be involved and monitor their children's online activities. As long as they live under their roof and parents pay their bills.
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Tahmad Sep 10, 2025 06:10pm
We should all respect our women as much as possible and build a good society in our community and our country as well.
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Dr. Salaria, Aamir Ahmad Sep 10, 2025 06:38pm
Tip of the iceberg.
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GP Sep 10, 2025 07:49pm
Publicity stunt
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Neal Kluge Sep 10, 2025 09:18pm
What's next ? naked flogging of the culprits ?
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Syed Hasni Sep 10, 2025 10:24pm
Aishwarya Rai has approached the Delhi High Court seeking protection against AI-generated misuse of her name, voice, image and signature dialogue delivery, aiming to prevent deepfakes that could cause reputational and economic harm, invade privacy, or spread misinformation. She is likely seeking urgent relief such as takedowns or injunctions, identification of creators/distributors, and a declaratory ruling that personality or publicity rights extend to synthetic impersonations. The case comes at a time when India lacks a specific “deepfake” statute, so courts will apply existing civil, defamation and IT/data-protection laws—potentially setting important precedent. A favorable order could push platforms and regulators toward clearer rules and technical safeguards (like watermarking or provenance), while the immediate things to watch are whether the court grants interim relief and issues broader directions affecting how AI-generated likenesses are governed.
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Shahzad Sep 11, 2025 01:12am
She’s right. Nobody has the right to do this. Sick mind. Pathetic. People who are doing all this should face consequences
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Laila Sep 12, 2025 12:14pm
We need similar lawsuits and laws in Pakistan, where female celebrities/public figures daily have their images photoshopped/altered to appear pronographic, naked, sexually explicit, and vulgar and it's been going on before AI was a thing. On YouTube you will find many click bait videos/stills. No consequence even though it's clearly defamatory and unacceptable. Parents need to be more involved and monitor and know, what their spoiled sons are doing online. Its calling raising your sons. Foreign concept to many mothers who think just birthing sons is enough. Recently on YouTube there are Pakistani channels deliberately misusing AI to show drama actors of current kissing. Such people are sick and need help. Such help should be cyber criminal action, public trials and jail time, so they can know, that crimes have legal consequences.
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