Coke Studio’s ‘Piya Piya Calling’ nominated for Norwegian music award

"We didn’t know this timeline could exist in our lives," says season 15 producer Xulfi.

30 Oct, 2024

Coke Studio’s mega-hit song ‘Piya Piya Calling’, which had us all grooving along with the Quick Style dance troupe, is nominated for the Song of the Year at the P3 Gold Awards in Norway!

This season’s producer and curator, Zulfiqar Jabbar Khan, popularly known as Xulfi, shared the news on his Instagram story, explaining that “P3 is Norway’s biggest radio channel”.

View this post on Instagram

The song, which amassed over 14 million views on YouTube, is performed by Norwegian musical duo Karpe, singer Delara, and Pakistani singer Kaifi Khalil. It also featured the Quick Style, a hip-hop dance group founded by Norwegian-Pakistani twins and their Norwegian-Thai childhood friend.

The multilingual fusion track embodies an eclectic mix of cultures and rhythms, and was an instant fan favourite in Pakistan, Norway and beyond.

“We didn’t know this timeline could exist in our lives. But I believe when you push boundaries for and through art and love, the universe responds with some art and love of its own too,” Xulfi wrote. He also provided a link that fans could follow to vote for the song.

The producer thanked fans for their love for “art that culminates in new beautiful things every day.”

‘Piya Piya Calling’ is also one of the three Coke Studio Season 15 songs submitted for consideration to the Grammys in the Best Global Music Performance category.

Comments

Laila Oct 30, 2024 04:28pm

Like the UK, Norway has a huge Pakistani diaspora so it makes sense an Urdu song would be make it. Congratulations on the nomination and hopefully win too.

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Dr. Salaria, Aamir Ahmad Oct 30, 2024 04:32pm

Great move and excellent news.

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Riz Oct 30, 2024 04:59pm

Pakistanis have so much talent, if we can unlock it somehow.

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Taj Ahmad Oct 30, 2024 05:47pm

Such a beautiful song and I loved it, good job writer, musician, singer and Coke Studio, Piya Piya.

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Taj Ahmad Oct 30, 2024 05:50pm

If great singer of the past such as Rafi, Mukesh, Talat, Kishore, Lata were alive today, they must also loved this song Piya Piya.

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Ehsan Oct 30, 2024 06:38pm

Let our talent flourish

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Laila Oct 30, 2024 06:58pm

@Riz So true. Its sad we don't have the resources or facilities to groom, hone and promote that talent. Most never get mentioned or even appreciated. I have been thinking about what to do. If more people want to make initiatives, we can come together and donate money and fund public art and sports collectives for underprivileged kids and youth, boys and girls both. It has to be grassroot level and with full transparency. No government interference. That's the only way. Pakistans talent is in abundance. I am worried that the beauty of the Urdu language will be lost if we don't do something. It will also give kids and people something to strive towards and feel they have a goal. Maybe Dawn/Images can also explore more of these undiscovered talents as they have previously in their articles.

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Matt Jane Oct 31, 2024 12:02am

Not sure what’s so special about this song except tugging on several cultures’ heart strings by using lyrics in multiple languages. Music is meh.

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Laila Oct 31, 2024 03:14pm

To everybody,.. Go check out QUICK STYLE (the group of guys in the picture above). They have a YouTube channel and are dancers. It's a group of guys from sdifferent ethnic backgrounds but all Norwegian. Originally started by 2 Pakistani Norwegians. They are talented! And funny too!

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