Sparx Smartphones, powered by Deploy Group, a leading innovator in the mobile technology sector, announces the critically acclaimed actor Mahira Khan as the new brand ambassador for its flagship series, the Sparx Edge. Mahira’s collaboration with Sparx marks a significant milestone in the brand’s journey towards revolutionising the smartphone experience.
Mahira Khan joins the existing brand ambassadors for Sparx, Maya Ali, Wahaj Ali, and Shehryar Munawar, who have been instrumental in representing the diverse range of smartphones. Mahira’s addition to the brand aligns perfectly with Sparx’s brand ethos, “Shine with Sparx,” symbolising excellence and charisma.
The Edge Series: A Game-Changer in Technology
The Sparx Edge series, comprising of the Edge 20, Edge20 Pro, and Edge X, embodies the tagline “Change the Game.” These devices are designed to challenge the conventional balance of features and price, offering high-end specifications at an affordable cost. Features of this range include a 108 MP primary camera, a 32MP selfie camera, 65W fast-charge capability (charging 80% in less than 40 minutes), and a 6.67-inch Full HD+ AMOLED 3D curved display with an in-display fingerprint sensor.
Mahira Khan, Brand Ambassador, Sparx Smartphone shared “I am excited to join the Sparx family and endorse the Edge series. Sparx’s commitment to bringing high-end technology within everyone’s reach is truly inspiring. Together, we will ‘Change the Game’ and ‘Shine with Sparx,’ making advanced technology accessible to all.”
Mr. Asif Khan, Chairman, Deploy Group stated: “Having Mahira Khan, a symbol of talent and elegance on board for the Edge series is a testament to our vision. Sparx is all about innovation, quality, and affordability, and Mahira’s charisma perfectly embodies these values.”
The addition of a renowned name like Mahira signifies a new era for the brand. Her influence and popularity will undoubtedly enhance brand presence and appeal. The launch of the Edge series with Mahira Khan is not just about introducing a product; it’s about setting a new standard in the smartphone industry.
A Grand Campaign Awaits
A full-fledged campaign featuring Mahira Khan is set to commence at the end of January 2024, coinciding with the market availability of the Edge series. This campaign is expected to make a significant impact, showcasing the perfect blend of star power and technological innovation. More information and updates can be found on their Facebook page.
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