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With free tickets and false claims, The Kerala Story is one of a slew of polarising films sparking concern Bollywood is churning out cultural propaganda to bolster support for India’s ruling party ahead of elections.

The trailer for the anti-Muslim box office hit claims to depict “innocent girls trapped, transformed and trafficked for terror”, while declaring it was “inspired by many true stories”.

A fictitious tale of a Hindu woman who converts to Islam and then is radicalised, the movie is the second-highest-grossing Hindi film of 2023 so far.

Critics have accused it and other recent releases of peddling lies and stoking divisions, including by vilifying the Muslim minority, ahead of next year’s national elections.

“I would suggest all political parties to take advantage of my film… Use it for your political gain,” director Sudipto Sen said, in response to a question about its political leanings. In a bid to encourage viewers, two BJP-led state governments slashed the tax on tickets.

The world’s largest democracy has a long history of film censorship, but detractors say the industry is increasingly pushing out films that share the ideology of Prime Minister Narendra Modi’s Hindu-nationalist government.

The mass appeal of cinema in India makes the medium an unrivalled means of reaching the public, said journalist and author Nilanjan Mukhopadhyay.

During Modi’s tenure, movies have increasingly been used to spread divisive messages reinforcing prejudices shared by political leaders, he said.

“The same thing is being done by these films, to take hatred to the people… to create prejudice against the religious minorities,” he added.

‘Medium of communication’

The release of The Kerala Story in May coincided with elections in the southern state of Karnataka.

The polls, hotly contested by Modi’s Bharatiya Janata Party (BJP), triggered stone-throwing clashes in neighbouring Maharashtra state in which one person died.

Modi endorsed the film during an election rally, while accusing the opposition Congress party of “supporting terrorism tendencies”.

Critics said the low-budget movie taps into so-called “love-jihad” conspiracies. The filmmakers have since retracted the false claim that 32,000 Hindu and Christian women from mixed-faith Kerala had been recruited by the militant group Islamic State.

BJP members organised free screenings of the movie, which party spokesperson Gopal Krishna Agarwal said were part of “a medium of communication” but not official policy.

“How do you communicate your ideology? How do you communicate the life and story of your leader and their work? This is the way we do it… People from the party do it on an individual basis,” Agarwal said.

The director said his film had “touched a chord” in India, which has one of the biggest Muslim populations worldwide — about 14 per cent of its 1.4 billion people.

“I believe in the power of truth, the truth which we said in the film, and this is what people want to see,” he said. Sen’s film is one of many shifting from Bollywood’s usual song-and-dance routines.

Originally published in Dawn, August 17th, 2023