HSY to launch ‘affordable’ festive collection Rehana named after his mother on Women’s Day
Designer HSY’s new collection is weeks away from launching and there’s something special about it — to start, it’s going to be a tribute to his mother Rehana and other “courageous” women like her. He has curated an “affordable” festive collection, explaining that he believes every woman has the right to look beautiful and he wants to facilitate the process. It will be launched on March 8, Women’s Day.
On Sunday, he announced his upcoming collection in a video on Instagram. “For the first time ever, HSY introduces affordable festive collection for the women of Pakistan, named after his mother Rehana,” read the caption. “It is also the first time that the King of Couture, HSY, combines his forces with Pakistan’s largest fashion discovery platform, LAAM Official, to bring to you a collection that encompasses elegant, affordable pieces which embody the qualities of love, strength and courage. This exclusive collection with LAAM aims to celebrate all women of substance around us,” it added.
In the video, the designer sat surrounded by red roses — even his chair was covered with the flowers. “Love. Power. Patience. Courage. Beauty. These are a few words that describe my mother Rehana and a lot of courageous women like her,” he started. “Keeping these lovely sentiments in mind, I have chosen four women for my upcoming collection’s campaign who have influenced us all with not just their artistry but also their bravery and individuality.”
HSY said he has another objective with regards to this collection, which is to make it affordable for all women struggling during these difficult time when inflation is on the rise “because looking beautiful is every woman’s right”.
“My collection has been named Rehana and it will be launched on Women’s Day. [It] will be exclusively available to shop at theworldofhsy.com and www.laam.pk only,” he added.
