Dawn Images

Founded in 2019, Sara Ali Cosmetics started its journey from faux lashes and bounce makeup sponges that instantly became famous for their quality. But then came one product that exceeded expectations — their liquid lipsticks.

In Karachi, you can find Sara Ali Cosmetics products at Sara Ali’s salon or even at Ami’s and Vickys where you can swatch and try products as you please. I happened to be at one of the stores for a different product when the white aesthetic kiosk caught my attention and I ended up buying two liquid lipsticks in the shade Pisces and Taurus. For a second, I took offence as an Aquarius buying lipsticks called Pisces and Taurus but their formula and shade won me over.

With a total of 12 shades, you can find warm to cool tones and even two red shades, one with an orange hue the other a classic blue-toned red, each for Rs1,700. The formula is described as the one that seamlessly glides “on the lips and dries down to a weightless matte finish for smudge-proof wearability and long-lasting colour”. As described, the liquid lipstick doesn’t smudge, it is pigmented and has easily become my go-to lipstick for any occasion.

The packaging is also a plus with its sleek matte and slender packaging and marble patterned cap — it even looks good on display! What impresses me even more is that it doesn’t settle or dry down immediately and has a unique doe foot applicator.

The overall rating is five stars, because it’s one of a kind!

Rating: ★ ★ ★ ★ ★

This article is part of an ongoing series on supporting local products. All the products are independently evaluated and reviewed by a member of the Images team and reflect their personal opinions. If you’re a local business and would like to be featured, reach out to us at imagesdawndotcom@gmail.com.