There's a Defence Day sale happening at Ideas. Here's why you should check it out

There's a Defence Day sale happening at Ideas. Here's why you should check it out

From cute prints, lush embroideries and gorgeous accessories to trendy bed linens, this one's got to get you filling up your cart.
Updated 03 Sep, 2022

Looks like it's time to think about making some fresh additions to the wardrobe because the season of patriotism and massive discounts is right here.

When it comes to helping you choose the coolest outfits and look stunning, Ideas, one of Pakistan’s premium fashion brands, has always brought forward unique and colourful styles packed with just the right designs for all.

To ensure all sorts of pockets get a chance to purchase the cutest of all outfits, home accessories and a lot more, Ideas has come up with its 'Defence Day Sale' with discounts of up to 50% raining over all categories.

Here's a peek into what's waiting in stores and online:

Unstitched outfits that are bound to get your creative juices flowing

Like us, if you fancy being your own designer then Gul Ahmed's premium lawn has got you covered.

From minimalist textures to vibrant prints, this category has something for everyone to choose from.

If you want to take your fashion game up to a whole new level then check out the pieces below.

Classic monotoned lawn

Whether it be a party that you're going to or for days when you're out with friends for those last-minute dinner plans, a classic black & white outfit is sure to stand out in a crowd full of colors.

With an embroidered lawn shirt and a chiffon dupatta, this one's our absolute favourite from the lot:

The blue outfit everybody needs

If you have a thing for elegant embroideries and the calm-on-the-eyes shade of blue then this outfit is perfect for you.

Ideas Pret

From cotton net embroidered ready-to-wear shirt to classy printed poly crepe embellished kurta & dupatta, Luxury Pret from Ideas serves unique cuts and prints on big discounts for you to add to your cart.

Unique colour combos on summery fabrics for those who have a thing for organza

Whether you're planning to attend a luncheon or a dinner date, these two are bound to let you create some timeless looks.

Ideas Home

Whether you're on the lookout for some cool bedsheets, cushion covers or bath linen, you'll be happy to find all of them under one platform.

Irresistibly soft towels in elegant colors for you to pamper yourself

These towels are made from 100% lustrous cotton and are sure to help you pamper yourself in the best way.

Prepping for blissful weekend slumber?

These bed linens with tone on tone stripes are so inviting and soft that you'll have a hard time leaving your bed for work on Monday.

Accessories and much more

Whether you're looking for clothes for men and kids or shoes and bags for yourself, you can enjoy upto 50% off on all categories.

Under the men's section, the brand is running discounts on western and eastern wear, including footwear.

Under the kids category you can enjoy massive discounts on not only clothing but unique home accessories as well.

When it comes to bags, whether you're looking for hobo bags or clutches, make use of the Ideas sale this Defence Day.

Defence Day sale is currently happening both at Ideas online store and at 100+ GulAhmed Ideas outlets across Pakistan.

If like us, you hate traffic and are into online shopping then head over to Ideas online store now to avail this sale.

Ideas is charging a flat delivery rate of only Rs99 on all orders in Pakistan.

This content is produced in paid partnership with Ideas and is not associated with or necessarily reflective of the views of Images and


Jamali Sep 05, 2022 02:44pm
Seems like they don't know about the devastating floods in Pakistan. Is this time to celebrate defense day? And what these brands have done for flood victims? Have they donated clothes to these women who have even nothing to cover their heads and sitting on roads? Please have mercy on people of Pakistan.
Ali B Sep 05, 2022 06:28pm
Politicians have been advised not to do politics in these Floody days and help out with helping the victims but isn't this as bad although the designings are good but the timings are bad.
Isthisreal Sep 05, 2022 11:46pm
@Jamali Sach sain Sach