BTS ARMY has a special surprise from Google — an animated purple heart that unlocks special messages from the band to celebrate them.
In honour of the ninth anniversary of BTS ARMY — the K-pop band’s fanbase — Google launched a collaboration with BTS on Saturday.
Upon searching the band on Google Search, you will now find a purple heart next to BTS header on the right hand side. The special feature allows users to click on the animated icon which will unleash purple balloons that can be popped. Some with microphones will reveal special audio messages from the band members themselves as well hand written notes and drawings for their fans.
Elissa Wolf, Google’s lead told Variety that the band has “positive energy” and they wanted incorporate a bit of that to Search. “I’m a fan myself, so I was thrilled to be able to work on this project!” she said.
In addition, Google’s Arts & Culture is celebrating the fan group with a collaboration called BTS x Street Galleries. The collaboration takes the fans on a virtual street view tour of the cities and buildings that hold special memories for the band. In each of the selected 14 locations, fans will be able to create their own Street Gallery featuring artwork curated by the band, exclusive photographs and creations by RM, Jin, SUGA, j-hope, V, Jimin and Jungkook.
The band also teamed up with YouTube for a challenge called My BTS Story for the ninth anniversary. The month-long challenge invited ARMY and music fans to share their BTS memories. The clips will be a part of special tribute to the fan group on BTS’s official channel on July 13.
Currently the K-pop group has more than 67 million subscribers on their official YouTube channel, making them the third most subscribed music artists on the platform. The group falls behind Blackpink and Justin Bieber.
BTS made its debut in June 2013 and became a worldwide sensation with its upbeat hits and social campaigns aimed at empowering young people.