Pepsi's latest ads are taking Pakistani cricketers down memory lane. Here's why

Pepsi's latest ads are taking Pakistani cricketers down memory lane. Here's why

Immad Wasim, Waseem Akram and many others are reminiscing the iconic partnership between the brand and PCB.
Updated 01 Jun, 2022

Pepsi recently released two new commercials with the hashtag #NoticeKiya, featuring cricketing celebrity, Babar Azam and our favourite rap duo, Young Stunners.

And just like us, the campaign has sent cricket fans and celebs spiraling down a wave of nostalgia at the hands of the brand's latest collaboration with PCB.

Here's us discussing some of the key moments of the campaign:

Cricketers like Shahid Afridi, Waseem Akram, Shoaib Malik and others have something to say

PepsiCo and Pakistan Cricket Board (PCB) hold a long-standing partnership with each other which goes back to a couple decades to the time we found icons in big cricketing names like Waqar Younis and Wasim Akram.

Remember this commercial from the year 1992?

Upon release, the campaign garnered immense appreciation and applause from some Pakistan's greatest cricket icons who wrote warm notes online remembering the good old days and cheering on Babar Azam for becoming the face of such a partnership and taking the legacy forward.

Here's what's actually going on:

Shahid Afridi is applauding Pepsi and Babar Azam for bringing their 'A-game' to the campaign

Shoaib Malik feels Babar Azam is 'having the time of his life'

Wasim Akram got reminded of the 'good old days' on the field

Imad Wasim applauds Pepsi for 'continuing to bleed green' and Babar Azam for his great performance

We say there can't be a better word for the partnership than 'iconic'

Fawad Alam seems to agree.

Like countless fans of cricket, Hasan Ali is proud to see Pepsi & Pakistan's cricket team 'at it again'

Shadab Khan feels Babar Azam gave a 'smashing performance'

Some fans have found a new favourite in the DVC

Some say Babar Azam is going to rule this decade

We agree!

Some want him to break Sachin Tendulkar's records

This one's reminiscing Pepsi's golden campaigns from the yesteryears

Let us know what you think about this partnership in the comments below.

This content is produced in paid partnership with PepsiCo and is not associated with or necessarily reflective of the views of Images or


My Health First Jun 01, 2022 08:11pm
Pepsi and coke’s are no good for health to any age of people, please try to avoid it.
Nadeem Shah Jun 01, 2022 08:18pm
Sick and tired of cricket.
Arshad Jun 01, 2022 08:27pm
Aap ko IK ka Pepsi ad apna archives ma nahi mila? :)
@saas@ Jun 01, 2022 08:46pm
Well... Hope poor people dont start drinking Pepsi and start getting diabetes... Do these crickets actually drink Pepsi ?
Maulana Jun 01, 2022 10:31pm
and Pak is happy
Love from India Jun 01, 2022 10:36pm
I admire Babar Azam but I don't think cricketers should endorse cola anymore
Khalid Jun 02, 2022 12:26am
Diabetic nation in the making.
Jamil Ahmed Jun 02, 2022 09:47am
It has been suggested that consumption of sugar-sweetened beverages may be associated with 184,000 deaths annually worldwide: 133,000 from diabetes, 45,000 from cardiovascular disease and 6450 from cancer
Jamil Ahmed Jun 02, 2022 09:49am
Promoting sugar sweetened beverages for money is highly irresponsible by our cricketing stars. You are just telling people to drink more of the sugar containing drinks.
Nawab Jun 02, 2022 10:21am
He'll break all records. He just needs to play more with Zimbabwe, Sri lanka and Bangladesh
Samie Asghar Jun 02, 2022 11:07am
Non communicable disease have a huge burden of disease. Most of them are preventable and result of the modern day life style which includes un healthy foods and drinks (like soft drinks) World needs to take this seriously and not delay like we did with Tobacco. It should be part of corporate social responsibility to avoid publishing such advertisements.
Tadka Jun 02, 2022 04:32pm
Looks/Acting not his Forte..player he is good.
Just Saying Jun 02, 2022 04:50pm
Seems pepsi is better than fresh juices and milk shakes n smoothies. All the physically fit hard core sports personalities drink Pepsi 3 times a day. All things that are bad for you are promoted more aggressively. Nothing happened to Wasim Waqar but look at their Pepsi Gen who can not even walk at 40 and have chronic diabetes plus plus due to Pepsi a day.
Raja Jun 02, 2022 08:39pm
I remember Ronaldo removing Coke from his table and Coke losing multi-millions in sales in next few hours
Factsmatter Jun 02, 2022 08:42pm
Why do cricketers pitch junk? Please do not do it.
Syed Hasni Jun 02, 2022 10:22pm
Pepsi has monopoly in PCB They ban every cricketer who get tested positive for COKE
Isthisreal Jun 03, 2022 02:01am
The real pandemic is diabetes...pepsi is by no means a vaccine against it, even if portrayed well by sports professionals..let's just admit it that 8 teaspoons of sugar in a single bottle is no good for man or beast.
ak4pk Jun 03, 2022 04:45am
We are literally obsessed with everything unhealthy. Be it sugar, oil, animal fat, fatty dairy products (full fat milk/desi ghee) lack of exercise or for that matter pollution. We need some rude awakening.
A Jun 03, 2022 06:37am
Sportsman should not endorse or promote unhealthy products.
A Jun 03, 2022 06:38am
Sindh and Punjab are obese. Fast food and such drinks are not popular in other provinces.
Noor Khan Jun 03, 2022 08:58am
@Arshad its limits of hypocrisy and authentic example of jiss ki matha us ki jey, dont be so depressed bro.
TPA Jun 03, 2022 10:11am
Stop promoting diabetes
Kannappan Jun 03, 2022 11:16am
Pepsi / Coke are very good disinfectant Toilet Cleaners.