L’Oréal Paris unveils 'Lessons of Worth' with spokesperson Iqra Aziz

Updated 15 Mar, 2022 01:46pm

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Influencers like Rebellious Brownie, Safa In Transit and others also came forward to encourage women all around.

This Women's Day, global beauty brand L’Oréal Paris has reaffirmed its commitment to empowering women by bringing its internationally renowed 'women of worth' campaign to Pakistan.

The brand has been recognising the achievements of leaders from across the globe who bring to life Loreal's idea of a person's intrinsic worth, enabling meaningful change that addresses some of society's most pressing issues.

Meet Loreal's 2022 Women of Worth honourees

Celebrating Pakistani women who embody the brand's unique vision of inclusive beauty, the campaign strengthens their powerful voice, highlights the initiatives they've been part of and strengthens their influence to act as role models for the future of countless women.

Check out this year's honourees below:

Iqra Aziz wants us to embrace our individuality

Our favourite Suno Chanda star and local spokesperson of L’Oréal Paris, Iqra Aziz opens up about her struggles while growing up and her dreams of becoming one of the country's greatest actors.

In her video message, Iqra explains how people criticise women who want to stand up for themselves, emphasising on why it is important for us to acknowledge our true worth while embracing the uniqueness of our personality.

Here's her powerful message:

Mavish Ahmed tells us why it is important to constantly keep reinventing ourselves

Mahvish Ahmed shared how she, despite receiving massive criticism from people close to her, didn't lose hope and kept her eyes glued to her goals.

Here's a look at her message:

Safaa of @safaaintransit became the founder and CEO of three successful companies - all on her own

Safaa detailed her life jouney by telling us what pushed her to move from her very stable corporate job to becoming her own boss.

When the going got rough, she believed in the voice inside her head and turned into a founder and CEO of 3 successful companies.

Check out her message here:

Naiha of @rebelliousbrownie overcame her insecurities to become comfortable in her skin

Naiha shares her story about how she went from feeling insecure about herself and her skin colour to launching her platform 'Rebellious Brownie'.

Naiha has set an example for many to reach out and help those who are made to feel insecure about themselves.

Here's her message:

Amna Raheel didn't let her wheelchair stand in the way of her dreams

As a physically disabled person, Amna shares how the world kept shutting doors and pulled her down everytime she got up to fight for her dreams.

In her words, people would always give her unsolicited advice about how to tread through life but what kept her going was her sense of self and her unique abilities.

Have a look at her message:

Launched many years ago, Loreal Paris' Women of Worth campaign has been tirelessly recognising hundreds of women globally who are inspiring others and creating a positive change across diverse communities.


This content is produced in paid partnership with L’Oréal Paris and is not associated with or necessarily reflective of the views of Images or Dawn.com.