Dawn Images

One of Pakistan's busiest roads, the Islamabad Expressway, recently witnessed the country's very first anamorphic installation.

Brains behind the campaign and leading digital payment platform, easypaisa upped its advertising game by giving the people of Pakistan their very first experience of a 3D anamorphic display.

Check it out here:

An anamorphic display uses 3D animations, depth & perceptional illusion to create an immersive experience that distorts a viewer’s perception of reality, whereby the content technically and very literally appears to have ‘popped out’ of surface, creating an illusion of depth in real world.

Mobile banking platform easypaisa has always been on a mission to revolutionise the financial landscape of Pakistan, and now they are revolutionising branding touchpoints as well.

Avid fan of graphic design and renowned vlogger, Umar Khan of Ukhano vlogs, travelled all the way from Lahore to Islamabad to witness the launch of the installation, and shared his exciting experience with fans who were also quite surprised to see the unique technological display.

Check this out:

The news of the 3D display quickly created a buzz online as bloggers and influencers rushed to record and share the update online.

Check out these tweets:

Bridging the gap between the physical and digital world, Oztech has helped easypaisa execute its vision of building new ways to interact with customers.

We say the message on the display couldn't be more apt for the venue where it has been strategically placed.

The installation highlights speedy money transfers via easypaisa and has been installed on one of the busiest roads of Islamabad where traffic is known to move at super high speed all day long; the idea connects this strength to the platform's money transfer speed.

High-end projection displays not only catch attention but also play a key role in building brand recognition.

Passersby and content creators were seen making stops to catch a detailed view of the enormous display; most also collected selfies and videos for social media to applaud the brand's efforts and unique messaging style.

This content is a paid advertisement by easypaisa and is not associated with or necessarily reflective of the views of Images or Dawn.com.