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On January 8, 22 people lost their lives in Murree. Over 1,000 cars were stuck in the snow and people froze to death after being unable to find shelter and food. Model Hasnain Lehri believes there's a mafia responsible for this.

Taking the matter to his Instagram Stories, the model wrote, "These people need to be fixed who abuse travellers and blackmail them in these harsh times. 50k for hotel room per night in Murree, due to which those Pakistanis who couldn't afford died in their cars."

He said that as a patriot, he will be "boycotting Murree until there is legal action against the mafias."

His boycott extends to working in the area as well. "As an artist who has been working to create visuals for as long as I can remember, I have made a decision along with my team members to not do any shoots or any projects in Murree."

He called out the "greediness of those that mask themselves as people [but] are actually Murree’s mafias". Lehri said he wants to unmask "Murree's mafia" and mentioned that such people will "not live to [profit off] dirty business" with the way they "allowed innocent and poor people to lose their lives in their cars in the absence of food and shelter, all due to mafia negligence."

He ended his stories with the hashtag Boycott Murree and said these people need to be taught a lesson.

Previously celebrities like Ayesha Omar, Adnan Siddiqui, Mahira Khan, Osman Khalid Butt, Meesha Shafi, Saba Qamar, Armeena Khan, Usman Mukhtar and Faysal Quraishi offered condolences for the departed souls and their families.

The incident is being investigated by a five-member committee formed by the Punjab government.