Sonya Hussyn calls out Lux Style Awards for its 'double standards' when nominating television dramas

The actor criticised the award show for prioritising high viewer ratings over meaningful content.

28 Aug, 2021

Actor and model Sonya Hussyn spoke her heart out and berated the Lux Style Awards for nominating television dramas on the basis of their popularity and high viewer ratings alone without considering the quality of the content itself.

The Lux Style Awards 2021 recently announced its nominations in the categories of music, fashion and television. Dramas such as Ehd-e-Wafa, Alif and Pyar Key Sadqey were nominated in the Best TV Serial category. The drama Saraab — which starred Hussyn — did not make the cut and the actor took to Instagram to share her thoughts on a decision she deemed 'disappointing'.

"it is very disappointing to see that a project like Saraab did not bag even a single nomination at the Lux Style Awards 2021," she wrote. "We talk about the need for meaningful content that also educates the masses with real issues but when [such content is] finally created they're hardly ever recognised/nominated for awards. Aren't those double standards?"

Hussyn lamented that the criteria for nominating drama serials seems to prioritise popularity over the delivery of meaningful content. "Meaningful content or hit projects? [I] have never really understood the criteria for these award shows," she continued. "If [it's the] latter then why were some of my mega blockbuster dramas like Aesi Hai Tanhai (based on social media abuse), Nazo (based on child abuse), Ishq Zahe Naseeb (based on dual personality disorder), Shikwa (based on societal pressures that widows face) and Meri Guriya (based on child abuse) never considered at all in the past?" she asked.

"I've been silent for seven years but really, were none of these [dramas] deserving? Not even a single project? Anyhow, in a country where veteran artists are given lifetime achievement awards after they're gone, then who am I to question?"

According to Hum TV, the channel that broadcast Saraab, the drama raised "an important mental health issue which revolves around patients suffering from schizophrenia". It was directed by Mohsin Talat and written by Edison Idrees Masih, starring Hussyn, Sami Khan, Nazish Jahangir and Ghana Ali.

Comments

Karzan Dax Aug 28, 2021 11:28am

Well, there is a reason this is called showbiz. Drama is not a social reform platform. 70-80% of the population wants this content and actors, like herself, sure wants to get paid. Meaningful content wont make a good business model. Period.

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M. Saeed Aug 28, 2021 12:04pm

Every person has his own standard and considers double standard if any other person gives his views on the same subject. Soniya is a good artist but every person has his own liking. It is not possible to judge two persons unless they have the same playing field.

NYS Aug 28, 2021 12:13pm

She is on point The Lux Style main award streaming it calls out rut when same people branded with similar categories already ie Sadqay Tumharey bagged awards in previous years now there is no need to nominate again give chance to win other actors fraternity excuse me admin

A. ALI Aug 28, 2021 01:24pm

I was sure she didn't get an award so she called it double standard. Quite possible she is right. However her statement is like PMLN when they win elections its all fair, when they lose its rigging, this is a mindset of our nation. We keep silent on wrong practices as long as we are not hurt, once it hurts you then you start cringing and cribbing. We need to change our mindset and start appreciating others rather than showing jealousy.

Say no to political correctness Aug 28, 2021 02:02pm

Cry baby.

Truth be told Aug 29, 2021 12:23am

@Karzan Dax exactly. For her grapes are sour. If she takes meaningful so deeply she would probably realize that this career is totally meaningless and fake.

Truth be told Aug 29, 2021 12:26am

@NYS not at all. Ratings matter for the ones aiming to make money. Very few artists the world over crate meaningful content since it won't sell. Everything they sell is cheap and not worth consumption in a family setting. Still they end up receiving Grammy and Oscar awards. Meaningfulness has a very small contribution to the selection criteria. Grapes are SOUR.