Images

A purrfect match! German animal shelter puts lonely pets on Tinder

A purrfect match! German animal shelter puts lonely pets on Tinder

"There are also a lot of lonely souls among animals."
12 Aug, 2021

A German animal shelter is trying a new approach to find homes for abandoned pets: it is posting their profiles on dating app Tinder in the hope that lonely humans looking for love might also settle for the company of a cat or a dog.

The Munich Animal Welfare Association got an advertising agency to shoot professional pictures of 15 animals including a black-and-white cat called "Captain Kirk" that it put on Tinder.

Jillian Moss from the animal shelter said several people have swiped right on Tinder to set up their first "date": "The response is insane, it's exploding everywhere."

After coronavirus lockdowns led to a surge in pet ownership, animal welfare experts have warned that many animals might be abandoned as the pandemic wanes.

"We hope that these animals really find a new partner, a 'purrfect match' in the long term and not just for a few weeks," said Benjamin Beilke, who is coordinating Tinder communication.

"There aren't only lonely souls among humans, but there are also a lot of lonely souls among animals."

Comments

1000 Characters
Chrís Dăn Aug 12, 2021 12:26pm
We had acquired our two cats from shelter. Both are superb boys.
Recommend
Gopal Patel Aug 12, 2021 01:49pm
Animals give you more than they take from you. Their love and loyalty will make you feel positive all the time
Recommend