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Pepsi's latest TVC is convincing us to look beyond the walls

Pepsi's latest TVC is convincing us to look beyond the walls

The series of ads are bound to have us turn our 'whys' into 'why nots'.
Updated 23 Jul, 2021

If there's anything we have truly realised in the recent times, it is the value of having people around.

Luckily in our part of the world, community living is given a whole different meaning and value in society. Our lives are well integrated, and we rely on our social connections for almost everything.

Among all our social relationships, our neighbours have special involvement in our day-to-day lives.

And as they say, we can always choose our friends, but we can’t choose our neighbours. However, we can always define what our relationship with them is like.

Furthering this very message, Pepsi has come up with a new heart warming series of TVCs, which are a beautiful depiction of how we can break barriers with the power of kindness, warmth and positivity.

The first ad of the series is a Syra Yousuf starrer, which is gripping from its very first frame, and leaves us with thought-provoking questions in our minds.

The warm slogan has already been got us hooked, with the overall ad living up to all the anticipation. In a very subtle fashion, this unusual and simple film delivers a refreshing message.

Check out the TVC here:

Along with many other nuanced messages, the ad suggests that the younger generation has a different take on things all together, and that it should always be supported.

Seems like Pepsi is giving voice to what young millennials have always wanted to say to begin the change they have always wanted to see.

Syra’s character in the ad film symbolises optimism, while the legendary Marina Khan represents the classic parents' mindset. Might we add, what a fun celebrity duo that is to watch!

Syra’s character encourages looking beyond standard ways of thinking, because sometimes small fun-filled gestures break huge barriers and create a difference.

The ad reminds us that every great thing in the world has been a result of people coming together, and that it's about time we let go of age-old social barriers and connect with everyone around at a deeper, kinder level.

It's time we turn all our whys into why not?


This content is a paid advertisement by Pepsi Pakistan and is not associated with or necessarily reflective of the views of Images or Dawn.com.

Comments

نعیم ںھائ Jul 23, 2021 05:47pm
Syra yousaf the beauty
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Shaharyar Jul 23, 2021 05:48pm
Celebrities and media houses promoting unhealthy drinks!!
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Abdul Choudhary Jul 23, 2021 06:00pm
Love it! We need more TVCs, like this!
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Syed Jul 23, 2021 06:01pm
Good one
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Asghar Jul 23, 2021 10:52pm
Please also see the latest news about Christiano Ronaldo and PEPSI.
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Irshad Tayebji Jul 24, 2021 06:39am
Beautiful adverts .... they also bring happiness into our lives. I will drink a cask of Pepsis this week, in their honor.
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Abhay Jul 24, 2021 10:04am
Nice ad.love it.
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M. Saeed Jul 24, 2021 02:59pm
Like Tobacco warnings, a warning on evry cola drink should be printed on the bottles as, "Every cola-drink is known to contain more than the daily requirement of sugar and injurious to health".
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khalid mufti Jul 24, 2021 03:29pm
Pepsi has remained on top in the field of marketing with help of TVCs. The choice of marina khan has added necessary bloom in the commercial. Keep it up PepsiCo.
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Sane Mind1st Jul 24, 2021 03:34pm
Pepsi. Sugar. Gives diabetes. Your choice.
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Hassan Jul 24, 2021 04:51pm
@Shaharyar then don’t drink it bro! everyone know it’s not good still some one wants to drink what we can do !
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TR Jul 24, 2021 05:00pm
Very nice.
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Zak Jul 24, 2021 10:40pm
Promote Pepsi.
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AJ Jul 25, 2021 07:44pm
What about the health risks associated with carbonated sugary drinks? Moral compass of the country has been compromised.
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Parvez Jul 29, 2021 08:09pm
What is irresponsible is the high profile advertising of these sugar filled soft drinks ........ these drinks have been proven to be harmful and lead to obesity and its complications. It would be more responsible if known media faces spoke out on this ....instead of promoting this.
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