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For the love of Indian food: Priyanka Chopra has a new restaurant in NYC

For the love of Indian food: Priyanka Chopra has a new restaurant in NYC

The actor has played quite an interesting role in setting up SONA.
25 Mar, 2021

Indian actor Priyanka Chopra Jonas has her fingers in many pies these days. Along with running her new haircare line, Anomaly, and promoting her memoir Unfinished, she’s also entered the food industry.

The actor has signed on to be the creative collaborator for a new restaurant, SONA, in New York City. SONA is set to serve modern Indian food in a stylish setting.

“I’m thrilled to present to you SONA,” Chopra wrote on her Instagram account. “A new restaurant in NYC that I poured my love for Indian food into. SONA is the very embodiment of timeless India and the flavours I grew up with.”

“The kitchen is helmed by the incredible Chef Harinayak, a masterful talent, who has created the most delicious and innovative menu, taking you on a food journey through my amazing country,” she wrote.

What exactly does a creative collaborator do though? According to Vogue, Chopra played an integral role in deciding the look and feel of the restaurant alongside interior designer and stylist, Melissa Bowers.

“Priyanka didn’t want [the design] to be on-the-nose Indian,” said entrepreneur Manesh Goyal, co-owner of the new restaurant. “She knew how to make it uniquely Indian in certain ways, and Melissa was interpreting and hearing all of it.”

Interestingly, the restaurant’s name, SONA, was suggested by Chopra’s husband Nick jones. “We were grappling with a list of names, none of which were speaking to us,” Goyal told Vogue. “And then from the corner of the table, from a small kind of voice, Nick Jonas said, ‘What about Sona?’ And we all kind of look at Nick, and Priyanka looks at Nick, and says, ‘First, amazing, how do you even know that word?’ And he remembers it from their wedding, because he remembers gold and Sona being said, because obviously he was thrown into the culture in a big way.”

The restaurant will be ready to open its doors to the public on Friday, March 26. It will be interesting to see how Chopra's new venture pans out, especially during a global pandemic.

Comments

Surya Kant Agrawal Mar 25, 2021 01:45pm
Must visit for all South Asians.
Recommend
Roma Mar 25, 2021 01:59pm
Great. Indian cuisine needs to be promoted by celebs to be at par with French and Italian cuisines.
Recommend
Shiven Mar 25, 2021 02:25pm
Love to see the couple performing aarti together. Such a joyful enviornment.
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shafaat siddiqui Mar 25, 2021 03:46pm
“My father used to sing in the masjid” Priyanka please explain it more in detail. Thanks
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Chrís Dăn Mar 25, 2021 05:21pm
@Roma not actually. Italian is much superior ,versatile and healthy in usage of herbs. Sub-continent food is very spicy-too spicy often.
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Taj Ahmad Mar 25, 2021 06:27pm
Great addition of another South Asian restaurant SONA in the big apple. Will visit soon wth family and friends, good luck SONA.
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qbmx Mar 26, 2021 12:20am
the seating looks uncomfortable. poor choice of seating type
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Dr Yahya k. Mar 26, 2021 02:22am
When I come to the BIG APPLE will make it a point to visit Sona. Best wishes.
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Rambo Mar 26, 2021 05:17am
@Chrís Dăn So just because the food is spicy, that makes the food inferior?
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